iPhone 18 Pro launches: Buyers weigh upgrade from iPhone 14 Pro

Each autumn, Apple invites the world to reconsider what it already holds in its hand — and this year, the iPhone 18 Pro arrives carrying both a new price and a new position in the company's hierarchy of desire. At a hundred dollars more than its predecessor, the phone asks not just whether its features justify the cost, but what consumers believe a flagship device is worth in the first place. For those who have held their phones for four years, the answer may come easily; for those who upgraded only last year, the calculus is quieter and more personal. The market's response in the weeks ahead