Across Australian supermarket aisles, a quiet negotiation is underway between human judgment and algorithmic convenience. A new EY survey of 1,000 adults finds that most Australians welcome AI as a scout — scanning prices, surfacing deals — but draw a firm line at surrendering the final decision. In this tension between delegation and control lies a larger question the grocery industry is only beginning to answer: when a machine learns your household's needs better than you can articulate them, who is really doing the shopping?
AI shopping agents poised to reshape Australian grocery competition, but consumers demand oversight
Technology