As more Filipinos reclaim ownership of how and where they work, Secretlab steps into that conversation with the ATLAS Task Chair — a seat designed not to hold the body still, but to move with it. Launching September 17, 2026 on Lazada Philippines, the chair arrives at a moment when the line between personal space and professional space has quietly dissolved, and the tools we choose to inhabit that space carry new meaning. Priced between PhP30,500 and PhP45,000, it is an invitation to treat the act of sitting as something worth thinking carefully about.
Secretlab ATLAS Task Chair launches in Philippines at PhP30,500
The support is built into the form itself
Mark
So Secretlab is a company known for gaming chairs, right? Why are they launching a task chair now, and what's the difference?
Mimi
Gaming chairs and task chairs serve different purposes. A gaming chair is built for extended sessions where you might be leaning back, shifting positions frequently. A task chair is designed for focused work at a desk—writing, coding, design work—where you're mostly upright and need consistent support. Secretlab is saying the ATLAS is purpose-built for that kind of work.
Luke
But the source doesn't actually explain what Secretlab's background is or why they're credible in ergonomics. We're told they have "expertise in performance ergonomics," but we don't know what that's based on. Is this their first chair? Their tenth?
Mimi
That's fair. The source material doesn't give us that history. What we do know is that they're launching this in the Philippines specifically, and they're pricing it competitively—PhP30,500 is not cheap, but it's not luxury either.
Mark
What makes the RE-CURVE backrest different from what's already out there?
Mimi
The claim is that it supports the spine's natural curves without requiring constant adjustment. Most ergonomic chairs have multiple levers and settings—lumbar support, seat height, armrest angle. The ATLAS seems to be saying the support is built into the shape itself, so you sit down and it works.
Luke
Again, though—we don't have independent testing or comparison data. Secretlab is making a claim about what their backrest does, but the source is just reporting what the company says. We don't know if it actually performs better than competitors.
Mark
Fair point. But from a market perspective, why launch in the Philippines now? Is there something specific about the market?
Mimi
The source doesn't explain that. It just says the launch is happening on September 17. The Philippines has a growing remote work population and a tech-savvy e-commerce base, so Lazada makes sense as a distribution channel. But we're inferring that—it's not stated.
Luke
Right. And we don't know if this is a soft launch, a test market, or a full regional push. Is the Philippines first, or are they launching simultaneously in other countries?
Mark
So what we actually know is: the chair exists, it costs between PhP30,500 and PhP45,000, it has a special backrest, and it's coming to Lazada on a specific date.
Mimi
Exactly. And that's enough to tell someone whether they might be interested in buying it. But it's not enough to tell us whether Secretlab is entering a new market segment or whether this chair is actually better than what's already available.
Luke
Which is why the source reads like a press release. It's not reporting—it's announcement coverage. There's nothing wrong with that, but readers should know what they're reading.
El Pulso
- The ATLAS enters a market where remote and hybrid work has turned the humble office chair into a deeply personal investment — one that individuals, not HR departments, are now making.
- Its RE-CURVE backrest challenges the assumption that ergonomic support requires constant manual adjustment, embedding the correction into the chair's shape itself.
- A tiered pricing structure from PhP30,500 to PhP45,000 stretches the chair's reach across budget-conscious professionals and those seeking premium finishes, without fragmenting the core ergonomic promise.
- Launching exclusively through Lazada Philippines, Secretlab bets that brand trust and digital discovery can replace the showroom floor across an archipelago of buyers.
- The September 17 release date positions the ATLAS as a late-2026 workspace upgrade — landing just as professionals reassess their setups heading into the final quarter of the year.
As more Filipinos reclaim ownership of how and where they work, Secretlab steps into that conversation with the ATLAS Task Chair — a seat designed not to hold the body still, but to move with it. Launching September 17, 2026 on Lazada Philippines, the chair arrives at a moment when the line between personal space and professional space has quietly dissolved, and the tools we choose to inhabit that space carry new meaning. Priced between PhP30,500 and PhP45,000, it is an invitation to treat the act of sitting as something worth thinking carefully about.
Secretlab is bringing its ATLAS Task Chair to the Philippines on September 17, 2026, available through Lazada Philippines at prices ranging from PhP30,500 to PhP45,000. The launch marks the brand's move into a market where workers are increasingly making their own decisions about how their workspaces are built and equipped.
The chair is built around a central idea: that sitting for long hours should not mean sitting still. Its RE-CURVE backrest is shaped to follow the spine's natural curves, allowing the body to shift and settle throughout the day without requiring users to navigate a system of levers and adjustments. The support is structural rather than mechanical — a design philosophy that reflects Secretlab's background in understanding how bodies behave during extended sessions at a desk.
The pricing range accommodates different needs. The entry-level Standard Hybrid Leatherette in Regular size starts at PhP30,500, while the Premium Hybrid Leatherette in Large reaches PhP45,000, with variations in foam density, upholstery, and sizing in between. The spread signals that Secretlab is speaking to both the practical buyer and the one willing to invest more in a tailored fit.
By distributing through Lazada, Secretlab makes the ATLAS reachable across the archipelago without a physical retail presence, leaning on its established reputation and the platform's reach to guide buyers through a purchase that is, at its core, about how a person chooses to inhabit their own working hours.
Secretlab is bringing its ATLAS Task Chair to the Philippine market on September 17, 2026, marking the company's entry into a workspace where more people are reconsidering how they spend their working hours. The chair will be available through Lazada Philippines, with pricing that starts at PhP30,500 for the entry-level model and climbs to PhP45,000 for the premium configurations.
The ATLAS is positioned as a chair built for people who spend most of their day at a desk. Secretlab frames it as a tool for sustained focus work, engineered around the principle that sitting should not be a static experience. The company has built its reputation on understanding how the body moves and settles during long work sessions, and the ATLAS represents that expertise applied to a new product category in a new market.
The chair's defining feature is its RE-CURVE backrest, which Secretlab designed to follow the natural shape of the human spine. Rather than forcing the back into a fixed position, the backrest is meant to support the spine's curves while allowing the body to shift and adjust throughout the day. The company emphasizes that this design works without requiring users to fiddle with multiple adjustment levers or settings—the support is built into the form itself.
The pricing structure reflects different material and size options. The Standard Hybrid Leatherette in Regular size comes in at PhP30,500, serving as the entry point for buyers looking for Secretlab's ergonomic approach without the premium upholstery or larger dimensions. Moving up the range, customers can choose between different foam densities, upholstery finishes, and sizes, with the Premium Hybrid Leatherette in Large reaching PhP45,000. This spread suggests Secretlab is targeting both budget-conscious professionals and those willing to pay more for additional customization.
The timing of the launch reflects a broader shift in how people think about their work environments. As remote work and flexible office arrangements have become more common, the investment in a quality chair has moved from a corporate purchasing decision to a personal one. Secretlab's positioning of the ATLAS speaks directly to this change—it is not a chair for a cubicle farm, but for someone redesigning their own workspace.
The availability on Lazada Philippines signals that Secretlab is using the e-commerce platform as its primary distribution channel in the country, making the chair accessible to buyers across the archipelago without requiring them to visit a physical showroom. For a product that requires some understanding of ergonomic fit and personal preference, this approach relies on product descriptions, customer reviews, and the brand's existing reputation to guide purchasing decisions.
Citas Notables
A chair purpose-built for focused work and all-day sitting, bringing Secretlab's expertise in performance ergonomics to the modern workspace.— Secretlab (company description)
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