In the rhythm of the holiday season, Samsung has quietly lowered the threshold between aspiration and ownership for two of its most ambitious devices. The Galaxy S24 Ultra and Galaxy Z Fold 6 — phones that once asked prices few were willing to pay — now arrive at figures that reframe the conversation around premium technology. Whether this represents a genuine democratization of flagship hardware or simply the market correcting for overreach, the moment invites buyers to reconsider what they once set aside.
Samsung slashes Galaxy S24 Ultra and Z Fold 6 prices by up to $700
The $300 cut removes a significant barrier to purchase.
Mark
So Samsung just dropped prices on two of their most expensive phones. What's the actual story here—is this a sign the market is shifting, or just standard holiday discounting?
Mimi
It's mostly the latter, though it does tell you something about where these phones sit in the market. The S24 Ultra at $999.99 is still expensive, but it removes what reviewers kept calling the main complaint about the device. The Z Fold 6 discount is more interesting because at $1,199.99 it undercuts phones that were specifically marketed as cheaper alternatives.
Luke
But we should be careful here. These are Samsung's own prices, not third-party retailers. And the source says the S24 Ultra has already been $899.99 before, so calling $999.99 a "great deal" depends entirely on what you remember seeing last month.
Mimi
That's fair. The reporting does acknowledge that $899.99 sale happened. What's unclear is whether it'll happen again, or whether these current prices are as good as it gets through the holidays.
Mark
And the Z Fold 6 color restriction—only Crafted Black and White get the full $700 off. How much does that limit the deal?
Mimi
It's a real limitation. If you want any other color, you're paying $300 more. That's Samsung's way of managing inventory and steering demand toward specific options.
Luke
The source doesn't explain why those two colors specifically. We know the discount applies to them, but not the reasoning. That's a gap.
Mark
Does the reporting tell us how long these prices will last?
Mimi
No. It says they won't last forever and expresses doubt about deeper discounts during the holidays, but there's no actual timeline or end date mentioned.
Luke
Right. "Won't last forever" is not the same as "ends December 15th." The reader doesn't actually know when to act.
Mark
So the practical advice is: if you want one of these phones at this price, buy now, because we don't know when the offer ends or if it'll get better.
Mimi
Exactly. That's the honest read of what Samsung has announced.
Der Puls
- Samsung's two most expensive flagship phones have dropped by $300 and $700 respectively, with the Z Fold 6 now undercutting rivals like the Google Pixel 9 Pro Fold that once marketed themselves as the affordable alternative.
- The S24 Ultra's most persistent criticism — its steep $1,299.99 price tag — is directly addressed by the cut to $999.99, removing the barrier that kept many shoppers from committing.
- The Z Fold 6 discount is limited to select colors, meaning Crafted Black and White buyers get $1,199.99 pricing while other variants remain at $1,499.99, creating urgency around specific inventory.
- Neither deal is guaranteed to last through the holidays, and Samsung has offered no timeline or confirmation of further reductions, leaving buyers to gamble on patience or act now.
- The S24 Ultra has previously sold for as low as $899.99, meaning today's price is compelling but not historic — a solid deal shadowed by the memory of a better one.
In the rhythm of the holiday season, Samsung has quietly lowered the threshold between aspiration and ownership for two of its most ambitious devices. The Galaxy S24 Ultra and Galaxy Z Fold 6 — phones that once asked prices few were willing to pay — now arrive at figures that reframe the conversation around premium technology. Whether this represents a genuine democratization of flagship hardware or simply the market correcting for overreach, the moment invites buyers to reconsider what they once set aside.
Samsung's two flagship phones have become meaningfully more affordable just as the holiday season reaches full momentum. The Galaxy S24 Ultra, long criticized for its $1,299.99 price despite its exceptional capabilities, now sits at $999.99 across all color options — a $300 reduction that doesn't change the phone itself but removes the friction that kept many buyers away. The hardware remains what it always was: a titanium-framed, Gorilla Glass-armored device with a 6.8-inch 120Hz QHD+ display, a Snapdragon 8 Gen 3 processor, and a camera array anchored by a 200-megapixel primary sensor. Seven years of software updates round out a package that now asks a more reasonable price for what it delivers.
The Galaxy Z Fold 6 discount carries more strategic weight. At $700 off — dropping to $1,199.99 for Crafted Black and White models — Samsung's foldable now costs less than competitors like the Google Pixel 9 Pro Fold and OnePlus Open, devices that had positioned themselves as the sensible alternatives to Samsung's premium. The Z Fold 6 offers a 7.6-inch internal AMOLED display that turns the device into a compact tablet, paired with a 6.3-inch external screen for conventional use. It shares the S24 Ultra's processor and RAM, carries an IP48 water resistance rating, and also qualifies for Samsung's seven-year update commitment.
Neither discount represents the lowest price either phone has ever seen — the S24 Ultra has previously dipped to $899.99 — but there is no certainty those deeper cuts will return. Samsung has not signaled how long these prices will hold or whether further holiday reductions are planned. For shoppers drawn to either device, the choice is a familiar one: accept a good deal now, or wait for a better one that may never come.
Samsung's two most expensive phones just got significantly cheaper. The Galaxy S24 Ultra, normally priced at $1,299.99, is now available for $999.99—a $300 reduction that applies across every color option. The Galaxy Z Fold 6, Samsung's foldable flagship that retails for $1,899.99, has been slashed by $700, bringing it down to $1,199.99 for models in Crafted Black and White. Other color variants of the Z Fold 6 remain at $1,499.99. Both deals are live directly through Samsung's website.
The S24 Ultra discount addresses what reviewers and buyers have consistently identified as the phone's primary weakness: its price. At nearly $1,300, the device had priced itself out of reach for many shoppers despite offering flagship-level performance and features. The $300 cut doesn't fundamentally change what the phone is, but it removes a significant barrier to purchase. The device itself remains unchanged—a titanium-framed phone with Gorilla Glass Armor protection, an IP68 rating for water and dust resistance, and a 6.8-inch Dynamic LTPO AMOLED display running at 120Hz with QHD+ resolution. The Snapdragon 8 Gen 3 processor and 12GB of RAM handle demanding apps and games without strain. The camera system includes a 200-megapixel primary sensor, a 50-megapixel 5x telephoto, a 10-megapixel 3x telephoto, and a 12-megapixel ultrawide lens, supported by Samsung's ProVisual Engine for AI-assisted photography and video. Battery life stretches to roughly a day and a quarter on a single charge, and Samsung backs the device with seven years of software updates.
The Z Fold 6 discount is steeper and more strategically significant. At $700 off, the foldable now costs less than some of its direct competitors. The Google Pixel 9 Pro Fold and OnePlus Open, which market themselves as more affordable alternatives to Samsung's foldable, are now undercut by the Z Fold 6 at this price point. The device itself is built from aluminum and Gorilla Glass Victus 2, with an IP48 rating that provides solid water resistance despite the moving parts inherent to a foldable design. The 7.6-inch internal display is the main draw—a Dynamic LTPO AMOLED 2X panel with a 2,160 by 1,856 resolution and 120Hz refresh rate that transforms the phone into a small tablet when unfolded. The 6.3-inch external display serves as a conventional smartphone screen for everyday use. Like the S24 Ultra, it runs a Snapdragon 8 Gen 3 processor with 12GB of RAM and can store up to 1TB of data. The camera system is competent but not exceptional compared to the S24 Ultra's setup. Battery life holds through a full day of use, and it also qualifies for Samsung's seven-year update commitment.
These are not the deepest discounts either phone has seen. The S24 Ultra has previously dropped to $899.99, making the current $999.99 price a solid but not record-breaking deal. Still, there's uncertainty about whether those steeper markdowns will return, particularly as the holiday shopping season progresses. Samsung has not indicated how long these prices will hold or whether further reductions are planned. The company's track record suggests these deals are temporary, and shoppers interested in either phone should act sooner rather than later if the pricing appeals to them. The question of whether holiday promotions might push prices down further remains unanswered, leaving buyers to weigh the certainty of today's discount against the possibility of a better one that may never arrive.
Bemerkenswerte Zitate
The high price tag is the main complaint about this handset. That gets solved with this discount.— Android Authority review commentary
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