At Berlin's IFA trade show, Samsung introduced two devices that together trace the arc of a broader industry conviction: that artificial intelligence has moved from novelty to necessity, from flagship exclusivity to everyday expectation. The Galaxy S25 FE extends premium capabilities downward through the market, while the Galaxy Tab S11 Ultra pushes the boundaries of thinness and computational power upward. Launching first in Korea on September 19, these products reflect a company placing its faith in the idea that consumers across price tiers are ready to live and create alongside intelligent
Samsung launches Galaxy S25 FE and Tab S11 series at Berlin IFA show
AI is no longer a luxury feature but a baseline expectation
Mark
Why does Samsung need a Galaxy S25 FE when they already have the regular S25?
Mimi
The FE line has always been about reaching people who want the Samsung name and the core experience but can't justify flagship pricing. This one brings AI features down to that tier—that's the shift.
Mark
The Tab S11 Ultra is thinner than the S25 Edge phone. Isn't that just a spec chase?
Mimi
It sounds like one, but it matters for tablets. People use them as portable workstations now. Thinner means lighter, which means you actually carry it. And they didn't sacrifice performance to get there.
Mark
What's the drawing assist feature actually doing?
Mimi
It's taking your rough sketch and using AI to clean it up, add detail, make it look finished. Then you can move it straight into your notes. It's the kind of thing that sounds gimmicky until you actually need to visualize something quickly.
Mark
Are these prices competitive?
Mimi
The Tab S11 Ultra at $1,148 to $1,724 is premium, but you're getting the thinnest tablet Samsung's ever made with significant performance gains. The S25 FE is the real play—affordable flagship features with AI baked in.
Mark
Why announce both at IFA instead of separate events?
Mimi
IFA is still the stage for consumer electronics in Europe. Showing both signals that Samsung sees AI as the through-line now, whether you're buying a phone or a tablet.
O Pulso
- Samsung is betting that AI-assisted photography, editing, and creativity are no longer selling points reserved for top-tier buyers — the mid-range S25 FE brings them to a broader audience.
- The Tab S11 Ultra's 5.1mm frame is thinner than Samsung's own flagship Edge phone, raising the stakes in a tablet market where thinness and power are increasingly inseparable.
- Performance gains of 24–33% across CPU, GPU, and neural processing units signal that the gap between a tablet and a workstation is narrowing faster than most consumers realize.
- With the Tab S11 Ultra priced between $1,148 and $1,724, Samsung is asking premium buyers to pay not just for hardware, but for an AI-optimized creative platform.
- Both devices land in Korea on September 19, with global pricing and availability still unfolding — the market's response will test whether Samsung's AI-first thesis holds across cultures and budgets.
At Berlin's IFA trade show, Samsung introduced two devices that together trace the arc of a broader industry conviction: that artificial intelligence has moved from novelty to necessity, from flagship exclusivity to everyday expectation. The Galaxy S25 FE extends premium capabilities downward through the market, while the Galaxy Tab S11 Ultra pushes the boundaries of thinness and computational power upward. Launching first in Korea on September 19, these products reflect a company placing its faith in the idea that consumers across price tiers are ready to live and create alongside intelligent machines.
Samsung arrived at Berlin's IFA trade show with two devices aimed at different corners of the market but united by a single conviction: artificial intelligence belongs everywhere, not just at the top.
The Galaxy S25 FE makes the case for the middle. Built around a 6.7-inch AMOLED display and the Exynos 2400 processor, it brings specifications that once defined premium phones into more accessible territory. The camera system is where AI earns its place — a new 12-megapixel front camera works alongside Samsung's ProVisual Engine to sharpen images across lighting conditions, while Photo Assist and generative editing tools let users reshape photos in ways that once required a desktop. A vapor chamber more than 10 percent larger than its predecessor keeps the heat in check, backed by a 4,900mAh battery.
The Galaxy Tab S11 Ultra tells a different story — one of engineering ambition. At 5.1 millimeters, it is Samsung's thinnest tablet ever, narrower even than the Galaxy S25 Edge phone. Powered by MediaTek's Dimensity 9400+, it delivers roughly 24 percent faster CPU performance, 27 percent better GPU output, and a 33 percent leap in neural processing over its predecessor. Samsung built the tablet explicitly for large-screen AI work: rough sketches become polished illustrations, AI-generated images flow directly into Samsung Notes, and a redesigned hexagonal S Pen improves grip for extended creative sessions. Samsung DeX support keeps the device viable as a portable workstation.
Both products reach Korea on September 19. The Tab S11 Ultra will be priced between approximately $1,148 and $1,724 depending on storage and connectivity, while S25 FE pricing will be confirmed at launch. Taken together, the announcements signal that Samsung sees AI not as a premium differentiator but as the new baseline — and is building its entire product range around that belief.
Samsung walked into Berlin's IFA trade show on Thursday with two new devices designed to push deeper into the middle market and the premium tablet space. The Galaxy S25 FE, positioned as the more accessible entry point to Samsung's flagship line, arrives with a 6.7-inch AMOLED display and the Exynos 2400 processor—the kind of specs that used to live only in premium phones. What sets it apart is the artificial intelligence woven through the camera system. A 12-megapixel front-facing camera is new for this series, paired with Samsung's ProVisual Engine, which uses machine learning to sharpen photos and video across different lighting conditions. The phone also includes AI editing tools called Photo Assist and generative editing, letting users manipulate images in ways that previously required desktop software. Thermal management got an upgrade too: the vapor chamber—the component that dissipates heat—is more than 10 percent larger than the previous generation, working alongside a 4,900mAh battery.
The Galaxy Tab S11 series represents a different kind of ambition. Samsung's flagship tablet, the 14.6-inch Tab S11 Ultra, is now the thinnest device the company has ever released in this category, measuring just 5.1 millimeters thick. That's thinner than Samsung's own Galaxy S25 Edge phone, which comes in at 5.8 millimeters. The tablet runs on MediaTek's Dimensity 9400+ processor, and the performance jumps are substantial: CPU speed improved by roughly 24 percent compared to the previous model, GPU performance by 27 percent, and the neural processing unit—the chip dedicated to AI tasks—by 33 percent. Samsung engineered the Tab S11 specifically for large-screen artificial intelligence work. A drawing assist feature can transform rough sketches into polished illustrations. Images created through AI can be dragged directly into Samsung Notes, the company's note-taking app. The S Pen stylus got a redesign too, adopting a hexagonal pencil-like shape for better grip, and it continues to support Samsung DeX, which turns a tablet into a portable workstation when connected to an external monitor, keyboard, and mouse.
Both devices arrive in Korea on September 19. The Galaxy S25 FE pricing will be announced at launch. The Tab S11 Ultra will start at 1.6 million Korean won—roughly $1,148—and climb to 2.4 million won, or about $1,724, depending on storage and connectivity options. What emerges from these announcements is Samsung's clear bet that artificial intelligence is no longer a luxury feature but a baseline expectation across price tiers. The company is banking that consumers will pay for thinness, processing power, and AI-assisted creativity, whether they're buying a mid-range phone or a premium tablet.
Citações Notáveis
The Galaxy Tab S11 Ultra is the thinnest and most powerful tablet Samsung has ever released in this lineup— Samsung (via Pulse-English news service)
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