Across American retail, a quiet social contract is fraying. Policies built on trust and generosity — the unlimited guarantee, the no-questions return — were designed to invite customers in, but have instead invited a kind of institutionalized borrowing that now costs the industry nearly a trillion dollars a year. As retailers begin drawing new boundaries, they confront a dilemma as old as commerce itself: how to protect a system from those who exploit it without punishing those who simply need it.
Retailers Face $890B Returns Crisis as 'Weekend Rentals' Exploit Lenient Policies
They created this monster that they now have to deal with
Why do you think this practice has become so widespread now, when return policies have existed for centuries?
The internet changed the math. When e-commerce companies like Zappos and Amazon made returns frictionless—free shipping, no questions asked—it reset what customers expected from every retailer. Brick-and-mortar stores had to match those expectations just to compete. But online, the cost of a return is abstract. In a store, you see the pile of merchandise going back. You feel the weight of it.
But Costco's policy predates the internet boom. Why did they allow it to go so far?
Because it worked. The policy built loyalty. Members felt protected. They bought more because they knew they could return anything. The company never anticipated that protection would become a loophole. They created a guarantee for defective products and got a rental service instead.
The vendor executive mentioned that Costco rejected a proposal to limit returns on outdoor equipment to 90 days. Why would they refuse?
Fear. If you tell customers they have 90 days instead of forever, some of them won't buy at all. They'll go to a competitor with a more generous policy. The company chose to absorb the cost rather than risk losing sales. The vendors had no choice but to absorb it too.
What about the legitimate customer—the one with the broken pressure washer?
He's the collateral damage. Home Depot's 7-day window was probably necessary. But it punishes people who bought in good faith. Now he has to hope nothing breaks after day seven, or he has to fight with the manufacturer. The policy solves the rental problem by making returns harder for everyone.
Is there a way out of this?
Not without pain. Retailers could require proof of defect, or serial numbers, or receipts showing the purchase date. They could use data to flag suspicious patterns. But all of that adds friction, which is what they've spent decades removing. They built a system optimized for customer convenience and got exploited for it. Now they have to choose between convenience and sustainability.
Le Pouls
- Returns hit $890 billion in 2024 — nearly one in five dollars of retail sales flowing back through the door, often attached to items that were never truly purchased so much as temporarily possessed.
- Costco's 'risk-free guarantee' has quietly become a seasonal rental counter, with snowblowers returning in March, generators after hurricane season, and $2,000 necklaces coming back still warm from black-tie events.
- Vendors absorb the deepest wounds — one executive described return rates above 20% and customers swapping old mowers into new boxes, a fraud that is 'not the norm, but not the exception either.'
- Home Depot's new 7-day window on pressure washers and generators signals an industry turning point, but honest customers like Josh Powell — who received a smoke-belching machine — now wonder who protects them when products fail.
- Retailers are caught between two costly futures: maintain the permissive policies that built their reputations, or tighten the rules and risk driving away the loyal shoppers who never abused them in the first place.
Across American retail, a quiet social contract is fraying. Policies built on trust and generosity — the unlimited guarantee, the no-questions return — were designed to invite customers in, but have instead invited a kind of institutionalized borrowing that now costs the industry nearly a trillion dollars a year. As retailers begin drawing new boundaries, they confront a dilemma as old as commerce itself: how to protect a system from those who exploit it without punishing those who simply need it.
Somewhere in America, a leaf blower that has never touched a leaf goes back on the shelf. The customer walks out with a full refund. Retail workers have a name for it: the weekend rental.
The practice has grown from punchline to business pattern. Pressure washers borrowed for a single deck cleaning. Generators kept through hurricane season and returned when the skies clear. Air conditioners surrendered when summer breaks. Televisions back the Monday after the Super Bowl. The list has become long enough that it no longer reads as exception — it reads as expectation.
At Costco, where a 'risk-free 100% satisfaction guarantee' carries no expiration date, employees say they can predict the return flow by calendar. One worker described holiday decorations piled seven feet high after Christmas, a $500 spread of wedding food returned uneaten, and three necklaces worth over $2,000 each brought back after formal events. In early November, a member returned an animatronic scarecrow, a 10-foot witch, and bags of haunted-tractor-ride candy — all because there was no room to store them. The store manager noted that Costco was not in the rental business. The store processed the return anyway.
The numbers behind these stories are staggering. The National Retail Federation reported $890 billion in returns in 2024 — 17 percent of all annual retail sales. Ninety-three percent of retailers now call fraud and exploitative returns a major cost driver. Vendors absorb much of the damage quietly: one executive described mandatory 100% return acceptance, rates above 20% on some products, and customers who would buy a new lawnmower, place their old one in the box, and return it. 'That behavior is not the norm,' he said. 'But it's not the exception either.'
Retailers are beginning to respond. Home Depot — nicknamed 'Rent a Depot' by employees — recently imposed a 7-day return window on pressure washers, generators, and air conditioners, framing it as a way to keep disaster-relief inventory available. Workers say it has changed behavior. But it has also created new anxieties. Josh Powell, a 31-year-old from Arkansas, received a broken pressure washer that arrived belching black smoke. He got his refund — just before the new policy took effect. Now he wonders what happens if the next one fails outside that window. 'I don't know what the answer is,' he said.
That uncertainty is the industry's inheritance. The generous return policies that once built loyalty and removed friction from shopping have stretched into something no one fully controls. As retailers tighten the rules, they risk discouraging the very customers those policies were designed to protect. The industry now faces a choice between two uncomfortable futures: live with the system they built, or change it and hope the honest customers stay.
Somewhere in America, a customer walks into a big-box store with a leaf blower that has never touched a leaf. The machine goes back on the shelf. The customer walks out with a full refund. This scene, once the stuff of sitcom jokes, has become routine enough that retail workers have given it a name: the weekend rental.
The practice is straightforward. Someone buys a pressure washer to clean their deck, uses it once, and returns it. Another customer purchases a generator before hurricane season, keeps it in the garage untouched, and brings it back when the storm passes. A third buys an air conditioning unit to survive a summer heatwave, then returns it when the weather cools. Plants for an open house. Ladders for hanging Christmas lights. Televisions for the Super Bowl. Jewelry for a black-tie event. The list has grown long enough that it no longer reads as aberration—it reads as business model.
At Costco, where members enjoy what the company calls a "risk-free 100% satisfaction guarantee" with no stated expiration date, the returns desk has become something like a seasonal rental counter. Employees who process returns say they can predict the flow by calendar. Snowblowers arrive in March. Generators and chainsaws show up after hurricane season. Air conditioning units stack up after summer heat breaks. One Costco worker, speaking anonymously for fear of losing her job, described watching holiday decorations pile seven feet high after Christmas. She processed a return for $500 worth of meat, cheese, and dip left over from a wedding where fewer guests than expected had shown up. She saw a customer return three necklaces, each worth more than $2,000, that had been worn to formal events. In early November, a member showed up with an animatronic scarecrow, a 10-foot-tall witch, and bags of candy from a haunted tractor ride—all purchased, all returned because there was nowhere to store them at home. The store manager explained that Costco was not in the rental business. The store processed the return anyway.
The scale of this behavior has become impossible to ignore. Returns reached $890 billion in 2024, according to data from the National Retail Federation and Happy Returns, a UPS company. That figure represents 17 percent of all annual retail sales. Ninety-three percent of retailers now identify retail fraud and exploitative return behavior as a major business problem, citing the operational costs of processing returns and the shipping expenses that follow. Vendors who supply products to these retailers absorb much of the damage. One vendor executive, speaking on condition of anonymity, said his company is required to accept 100 percent of returns with no questions asked, regardless of reason. Return rates on some products run as high as 20 percent or higher. When he worked for a lawnmower company selling to Costco, machines would fly off shelves in spring and return in October—sometimes not even the same brand that had gone out. "People would go buy a new mower, put their old mower in the box and return it," he said. "That behavior is not the norm. But it's not the exception either."
Retailers have begun to push back. Home Depot, sometimes called "Rent a Depot" by employees tired of processing abuse, recently imposed a 7-day return window on pressure washers, dehumidifiers, window and portable air conditioners, and generators. The company framed the change as a way to keep inventory available for customers affected by natural disasters. Store employees say the policy has worked—customers who once returned air conditioning units within two or three weeks now think twice. But the restriction has created a new problem. Josh Powell, a 31-year-old organ transplant coordinator from Arkansas, bought a pressure washer online from Home Depot to clean his new house. It arrived broken, belching black smoke. He drove to the store, got his refund, and bought another one—all before the 7-day policy took effect. Now he worries what happens if his next purchase fails outside that window. Manufacturers, he says, make it hard to return defective goods directly. Will he be stuck with a $500 lemon? "I don't know what the answer is," Powell said.
That uncertainty sits at the heart of the problem retailers now face. The lenient return policies that once differentiated stores and drove sales have metastasized into something neither retailers nor their customers can fully control. Costco's unlimited guarantee, Amazon's customer-centric approach, the legacy of "the customer is always right"—these principles were designed to build loyalty and remove friction from shopping. Instead, they have created an expectation so elastic that it now stretches to cover uses the policies were never meant to accommodate. As retailers tighten the rules, they risk discouraging legitimate purchases from customers who reasonably expect to be able to return broken goods. The industry is caught between two bad options: keep the monster they created, or risk alienating the customers who feed it.
Citations marquantes
People are 'renting' and returning more things: plants for open houses, outdoor tables for parties, televisions for the Super Bowl, pressure washers after home-improvement projects.— Paco Underhill, author of 'Why We Buy: The Science of Shopping'
Consumers often justify their actions by believing that the benefit to them outweighs the harm to the company.— Ayelet Fishbach, professor of behavioral science and marketing at University of Chicago Booth School of Business