Two of the world's most beloved creative institutions — Nintendo and LEGO — have quietly signaled a new chapter in their long collaboration, one that moves Mario from monument to minifigure. Where previous sets celebrated the architecture of the Mushroom Kingdom, this teaser suggests something more intimate: small-scale figures meant to be held, collected, and arranged into stories. It is a subtle but meaningful shift, one that places Mario not above the world of play, but inside it.
Nintendo and LEGO tease first official Super Mario minifigures and new sets
the first proper minifigures for Mario, not just oversized builds
Mark
Why does this matter? LEGO and Nintendo have been working together for years already.
Mimi
Because minifigures are where LEGO's storytelling actually lives. You can build a Game Boy, sure, but you can't play with it the way you play with a figure. Minifigs are the gateway to imagination—they're what kids and collectors actually interact with.
Mark
So this is about unlocking a whole new product category.
Mimi
Exactly. They've been testing the waters with bigger builds. Now they're saying: we're ready to do what LEGO does best with Mario. That's a much bigger commitment.
Mark
The teaser doesn't show much. How do you know there's more coming?
Mimi
The word "sets" is plural. And they're mirroring what worked with Zelda. You don't tease one minifigure—you tease a line. There's clearly a strategy here.
Mark
When do you think we'll actually see them?
Mimi
Could be tied to a new Mario game, or they wait until Mario Day next year for the full reveal. Either way, this is just the beginning of the announcement cycle.
The Pulse
- After years of oversized builds and novelty sets, Nintendo and LEGO have finally teased what fans have long wanted — proper Mario minifigures in the classic LEGO scale.
- The teaser is deliberately sparse, showing just enough to confirm the figures exist while leaving characters, set counts, and release windows entirely unannounced.
- The Zelda minifigure line already proved this format works for Nintendo properties, and the Mario teaser strongly implies a similarly expansive multi-set strategy is in motion.
- Fan speculation is running hot on timing — a synchronized launch with a new Switch title or a full reveal on Mario Day 2027 are the leading theories.
- The announcement reframes the entire Nintendo-LEGO partnership, suggesting Mario is being repositioned from a series of standalone builds into a collectible universe.
Two of the world's most beloved creative institutions — Nintendo and LEGO — have quietly signaled a new chapter in their long collaboration, one that moves Mario from monument to minifigure. Where previous sets celebrated the architecture of the Mushroom Kingdom, this teaser suggests something more intimate: small-scale figures meant to be held, collected, and arranged into stories. It is a subtle but meaningful shift, one that places Mario not above the world of play, but inside it.
On Mario Day this year, Nintendo and LEGO offered fans something they had never quite delivered before: a teaser for actual Super Mario minifigures. Not the oversized architectural sets or novelty builds the partnership had become known for — but small, proper, brick-scale character figures of the kind LEGO does best.
The collaboration has produced impressive work over the years, from elaborate Mario Kart sets to the buildable Game Boy, but it had always operated at a remove from LEGO's most iconic format. The Zelda line had already closed that gap, arriving as a full suite of minifigure-scale sets that felt native to the LEGO world. Mario had been the conspicuous holdout — until now.
The teaser itself reveals little beyond confirmation: a recognizable Mario minifigure, and the implication of multiple sets to come. What characters, worlds, or scenarios those sets might contain remains unannounced. It is less a product launch than a promise.
Still, the promise carries weight. LEGO and Nintendo don't appear to be planning a single novelty figure — the Zelda precedent suggests a broader, collectible-minded product line is in development. When it arrives is the open question, with fans eyeing either a launch tied to a future 2D Mario title or a full reveal at Mario Day 2027 as the most likely moments. Either way, something in the relationship between these two companies has shifted — Mario is no longer just a world to build around, but a universe to populate.
Nintendo and LEGO dropped a surprise on Mario Day this year: the first official Super Mario minifigures. A teaser video posted to social media showed what the companies have been building toward for years—actual brick-sized character figures, not the oversized architectural recreations fans have grown accustomed to.
Until now, the partnership between Nintendo and LEGO on the Mario franchise had taken a different shape. There were the elaborate larger-scale builds, the Mario Kart sets like the Luigi Mach 8 that launched the same day, and the novelty pieces like the buildable Game Boy. These were impressive in their own right, but they operated in a different register than what LEGO does best: the minifigure. The Zelda collaboration had already proven the formula worked—proper small-scale character figures that could populate a scene, tell a story, fit in a hand. Mario had been conspicuously absent from that treatment.
The teaser doesn't reveal much. There's a Mario minifigure, clearly recognizable, and the suggestion of "sets"—plural. What those sets contain, how many characters might be included, what worlds or scenarios they represent, remains unknown. The video is a promise more than a product announcement.
What's notable is the timing and the implication. If Nintendo and LEGO are moving into minifigure territory with Mario, it suggests a broader product ecosystem is coming. The Zelda sets didn't arrive as a single figure in isolation; they came as part of a larger strategy. This teaser hints at something similar—multiple sets, presumably multiple characters, the kind of thing that builds a collection rather than a one-off novelty.
The speculation among fans and observers centers on when these will actually arrive. One possibility is that they'll launch alongside a new 2D Mario game for the Switch, creating a synchronized marketing moment. Another is that they'll receive a full reveal during Mario Day 2027, giving Nintendo and LEGO a year to build anticipation and finalize the product line. Either way, the announcement itself signals a shift in how the two companies see the Mario property—not as a series of standalone builds, but as a universe worth populating with collectible figures.
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