In the days following a narrow preliminary final loss to Brisbane, Hawthorn coach Sam Mitchell emerged not to assign blame but to make sense of the kind of defeat that arrives in fragments — a free kick, a centre bounce, a moment of crowd ugliness — and lingers long after the final siren. Speaking with the measured honesty of someone still processing grief, Mitchell placed the season's progress, its controversies, and its unfinished business into a larger story about what football asks of coaches, players, and the people who watch them. The Hawks climbed from eighth to fourth, lost by the thin
Mitchell reflects on Hawks' heartbreak, vows improvement after prelim loss
I think we lost that for a moment after the game.
So Mitchell is saying the umpiring cost them the game—is that what we're hearing?
Not exactly. He's acknowledging that a late free kick to Impey was clearly correct, and that four of Brisbane's centre-bounce goals involved free kicks. But he's not blaming the umpires. He's saying those moments come down to luck when the margins are that tight.
But the reader needs to know: did the Hawks actually lose because of umpiring, or did they lose because they couldn't stop Brisbane's centre bounces? Those are different stories.
Fair point. Mitchell is saying both things happened—the free kicks were correct calls, but they were also frustrating because they led to goals. The real issue was Brisbane's dominance at centre bounce, especially in the third quarter.
And the fan misconduct—how bad was it really?
Objects were thrown at spectators, including an eight-year-old who had nachos thrown at them. Mitchell hadn't seen it happen; he was in the coaches box. But he read about it afterward and it clearly bothered him.
So we know bottles and debris were on the ground, and there's one account of nachos being thrown at a child. But how many fans were involved? How many incidents? The source doesn't say.
Right. Mitchell calls it "a very small portion" of fans who didn't act appropriately. But we don't have numbers.
What about the season overall—is this a success or a failure?
Mitchell sees it as progress. Eighth to fourth is real improvement. But he also knows that the preliminary final loss is the only thing people will remember.
And that's honest. He's not trying to spin it. The team got further than last year, managed injuries well, and has depth. But they didn't win when it mattered most.
Will he stay as coach?
He didn't say he's leaving. He mentioned needing rest, some potential role changes, but the personnel will stay unless someone gets a head coaching job elsewhere.
So that's not a commitment to stay, but it's not a resignation either. It's a coach who's emotionally exhausted and needs time before he decides anything.
Der Puls
- A late free kick to Jarman Impey and four centre-bounce goals involving free kicks left Mitchell wrestling with the fine line between legitimate officiating and the luck embedded in individual moments.
- Post-game misconduct — bottles, debris, and nachos thrown at an eight-year-old — shattered the sense of safety Mitchell believes is foundational to Australian rules football.
- Mitchell defended the umpiring profession rather than attacking it, choosing to frame the loss as a product of margins and chance rather than systemic failure.
- Despite the defeat, the Hawks' injury management, VFL premiership, and rise from eighth to fourth gave Mitchell genuine, if quietly held, optimism about what the list can become.
- Mitchell admitted he could not yet bring himself to watch the Grand Final, a small, human confession that the wound was still too fresh for detachment.
In the days following a narrow preliminary final loss to Brisbane, Hawthorn coach Sam Mitchell emerged not to assign blame but to make sense of the kind of defeat that arrives in fragments — a free kick, a centre bounce, a moment of crowd ugliness — and lingers long after the final siren. Speaking with the measured honesty of someone still processing grief, Mitchell placed the season's progress, its controversies, and its unfinished business into a larger story about what football asks of coaches, players, and the people who watch them. The Hawks climbed from eighth to fourth, lost by the thinnest of margins, and now face the off-season with the particular burden of knowing they were close.
Sam Mitchell was still carrying the weight of it when he spoke — a preliminary final loss to Brisbane decided by moments, not by the length of a season. The Hawks had climbed from eighth to fourth, had fought back from a third-quarter deficit, had taken the lead late, and then it was gone.
He addressed the umpiring with careful precision. The free kick to Jarman Impey in the final moments was, he acknowledged, the correct call — one of those junctures where luck and judgment become indistinguishable. Four of Brisbane's eight centre-bounce goals had involved free kicks, individual matchups where the margin between winning and losing collapsed into a single decision. Mitchell did not call for suspensions or systemic reform. He spoke instead about the difficulty of the umpires' role and the respect they deserve at every level of the game.
What had also soured the days after was the behaviour of some fans — objects thrown at other spectators as the final siren sounded, including nachos hurled at an eight-year-old child. Mitchell had not seen it himself, descending from the coaches box as it unfolded. But it struck him as a violation of something he considered essential: the ability to take anyone to a game and feel safe. "I think we lost that for a moment," he said. Fines and consequences would follow. He did not speculate further. Emotions, he noted, had overtaken people when they should not have.
On the season itself, Mitchell was measured. A single point on Easter Monday would have altered the trajectory entirely. The team had managed injuries well, Box Hill had won the VFL premiership, and Will Day — who had cramped badly in the preliminary final after missing most of the year — was expected to return with a full pre-season. There was real optimism in the list, even as the loss remained the thing that would define the year in memory.
Mitchell admitted he wasn't sure he could watch the Grand Final yet. A couple more days, maybe. Both teams were very good. It would be a great game. To Hawks fans, he offered thanks and no excuses — only the promise that the organisation would look inward, improve, and try to go further. Two consecutive preliminary final losses, he suggested, were not a ceiling. They were an instruction.
Sam Mitchell sat with the weight of it still on him—a preliminary final loss to Brisbane that had come down to moments, decisions, and the kind of margin that haunts a coach through the off-season. Days had passed since the game, enough time for the initial shock to settle into something more reflective, though he made clear he was still working through it. The Hawks had finished fourth, up from eighth the year before. They had fought back from a third-quarter deficit when Brisbane's centre bounces turned into goals. They had taken the lead late. And then it was over.
Mitchell spoke about the umpiring with the careful precision of a man who knows he cannot change the outcome but can shape how it is understood. He acknowledged that a free kick to Jarman Impey in the final moments was clearly the correct call—a moment where the margin between winning and losing came down to an official's judgment. He noted that four of Brisbane's eight centre-bounce goals involved free kicks, plays where isolation and individual matchups determined the result. He did not call for suspensions or demand systemic change. Instead, he spoke about the umpires' difficult job and the respect they deserve, from junior footy all the way to the AFL. "Those individual moments, if they come down to them there's always going to be some luck involved," he said.
But the loss was not the only thing that had soured in the days after. Some fans had thrown objects at other spectators as the game ended—bottles, debris, and according to one account Mitchell had read, nachos thrown at an eight-year-old child. He had not witnessed it himself; he was coming down from the coaches box when it happened. What struck him was the violation of something he believed was fundamental to Australian rules football: the ability to take anyone to the game, to sit anywhere, to feel safe. "I think we lost that for a moment after the game," he said. The fans involved would face fines and whatever other consequences the league determined. Mitchell did not speculate on whether suspensions should follow. He simply noted that emotions had gotten the better of people in a moment when they should not have.
On the season itself, Mitchell offered a measured assessment. The Hawks had taken a small step forward—from eighth to fourth—but those margins were thin. A single point in an Easter Monday game would have changed the trajectory. The team had managed injuries well, losing Josh Day before the season started and Conor Nash during it, but otherwise staying relatively healthy. The VFL affiliate, Box Hill, had won the premiership, which spoke to the depth of the squad. There was optimism there, genuine optimism, even as the preliminary final loss remained the only thing that would stick with people.
He spoke about Will Day, who had cramped up and struggled to move well, having missed most of the season and not had the preparation the other players had. Mitchell expected Day to have a full pre-season and be ready for next year. He talked about the team's approach to improving the list through trades and free agency, knowing that every other team near the top would be doing the same. He mentioned needing rest himself after a couple of years of hard travel, and acknowledged that his family had given up a lot for him to do this job.
When asked whether he would watch the Grand Final between Brisbane and the other finalist, Mitchell hesitated. "If it was today, I don't think I could bring myself to get there," he said. But there would be a couple more days of recovery and emotional regulation. Both teams were very good. It would be a great Grand Final.
To the Hawks fans, he offered thanks for their support across the year. The organisation was not looking for sympathy or excuses. They would look in the mirror, improve themselves, and try to get further next year. Two preliminary final losses in a row meant this was not the end of the journey. It meant they had to be better.
Bemerkenswerte Zitate
Those individual moments, if they come down to them there's always going to be some luck involved.— Sam Mitchell, on umpiring decisions in tight matches
Two preliminary final losses in a row, this is not the end of our journey. We need to be back and we need to be better than we are right now.— Sam Mitchell, on the team's path forward