Lodestone Energy chief backs NZ IPO success despite Firmus collapse

We're in a different place than most IPOs
Holden argues Lodestone's five-year operating history and established customer base distinguish it from speculative listings.
Mark

Why does Holden think Lodestone is different from Firmus? What's the actual distinction he's drawing?

Mimi

He's saying Lodestone isn't a speculative play on an emerging technology. It's five years old, it's already built farms, it has real customers with long-term contracts. Firmus was an AI company riding hype. Lodestone is selling electricity into a market that needs it.

Luke

But we should be careful here—Holden is the person with the most to lose if this fails. He's the MD and he owns 6.15 percent. That's not a neutral voice. And the source doesn't tell us what the actual offer price range was or how much capital they're trying to raise.

Mark

Fair point. So we know the company exists, we know the customers are real, but we don't know the scale of the ask or whether investors are actually showing up.

Mimi

Right. The roadshow happened, he says they talked to a lot of people, but "talked to" isn't the same as "committed to buy." We're taking his word that the market conditions support the pricing.

Luke

And the Firmus thing is worth noting—that was described as a "huge IPO" that got pulled. So there's clearly volatility in the market right now. Holden's confidence might be warranted, or it might be optimism in the face of real headwinds.

Mark

What about the electricity demand forecast? Is that solid ground?

Mimi

That's from MBIE, the government ministry. Twenty-one percent growth between 2025 and 2035. That's a structural tailwind for any solar company, assuming they can actually build and operate farms profitably.

Luke

Assuming. We don't have Lodestone's unit economics, their cost structure, or their margins. We know they have contracts, but not what those contracts pay or whether they're actually profitable.

Mark

So the story is really: solar company with some traction is going public, the MD says it'll work, and the market will decide tomorrow.

Mimi

Exactly. And the underlying bet is that New Zealand needs more electricity and solar is cheap enough to provide it. That part seems solid.

Luke

The part that's still open is whether Lodestone can execute at scale and whether investors believe they can. The IPO will answer that.

  • The shadow of Firmus — an Australian AI firm whose IPO collapsed at the last moment — hangs over Lodestone's offer as it closes tomorrow, testing investor nerve in an already skittish market.
  • Holden refuses to be rattled, insisting the pricing range remains appropriate and that Lodestone's established operations make it a categorically different proposition from the companies that have stumbled.
  • A three-week national roadshow has been the company's answer to uncertainty — taking the story directly to retail and institutional investors and letting five years of solar farm operations speak for themselves.
  • Long-term customer contracts spanning five to twenty years with recognizable names like The Warehouse Group, Briscoes, and Open Country Dairy provide the revenue visibility that most energy companies cannot offer.
  • The trajectory is ambitious but grounded: from five or six farms today to sixteen or eighteen by 2032, riding falling solar and battery costs into a market where electricity demand is structurally, not cyclically, rising.

On the eve of its public sharemarket debut, Lodestone Energy's managing director Gary Holden offered a quiet counterpoint to a season of investor caution — arguing that five years of operations, four private capital raises, and long-term contracts with household-name companies place his solar firm on fundamentally different ground than the IPOs that have recently faltered. The listing arrives as New Zealand stands at the threshold of a projected 21 percent rise in electricity demand by 2035, a structural shift that Lodestone has spent years positioning itself to serve. In the larger human story of energy transition, this is a company asking the public market to ratify what private investors have already repeatedly affirmed.

Gary Holden, managing director of Lodestone Energy, sat down with the Herald the day before his company's IPO was set to close with a message that cut against the prevailing mood: this will work. The market had just watched Australian AI firm Firmus pull its listing at the last moment as investor interest evaporated, but Holden was unmoved. He acknowledged the uncertainty — "of course we will be waiting until the very last moment to find out for sure" — while insisting that Lodestone occupied fundamentally different terrain.

The company had been operating for five years and had completed four private capital raises before attempting this public step. Over three weeks, Holden and his team had conducted an intensive roadshow across New Zealand, telling the story of how Lodestone had built itself into a solar farm operator with five or six farms currently running and plans to scale to between 16 and 18 by 2032. The pitch was straightforward: build solar farms at a steady pace, sell their output to commercial and mass-market customers under long-term agreements.

The timing aligned with structural forces. Solar panel and grid-scale battery costs had fallen dramatically, while New Zealand's Ministry of Business, Innovation and Employment projected electricity demand would rise 21 percent between 2025 and 2035, driven by electrification of transport, industrial conversion, and data centre growth. Lodestone's strategy was to capture that demand with low-cost solar generation locked into contracts spanning five to twenty years — far longer than the industry standard of one to three years.

The customer list lent credibility to the model: The Warehouse Group, Inghams, Briscoes, Open Country Dairy, and others had already committed. The shareholding structure told its own story of accumulated confidence — investment bank Jarden held the majority stake, with entrepreneur Guy Haddleton, Warehouse founder Sir Stephen Tindall, and Holden himself all holding meaningful positions.

Holden's case rested on a simple proposition: Lodestone had already proven it could execute. The Firmus collapse was a market event, not a verdict on renewable energy economics. Whether public investors would agree when the offer closed remained the open question — but Holden was betting they would.

Gary Holden, the managing director of Lodestone Energy, sat down with the Herald on the eve of his company's sharemarket listing with a message that cut against the prevailing mood: this will work. The solar energy firm's initial public offering was set to close the following day, and while the market had just watched an Australian artificial intelligence company called Firmus pull its IPO at the last moment as investor interest collapsed, Holden was unmoved by the cautionary tale.

"We feel that those amounts were set with the expectation that the market would be able to fulfil that, and there's nothing we've heard that would suggest that that range isn't still appropriate," he said. The confidence was measured but real. Holden acknowledged the uncertainty—"of course we will be waiting until the very last moment to find out for sure"—but he framed Lodestone as operating in fundamentally different terrain from the companies that had stumbled. IPOs, he noted, were rare events, but Lodestone occupied a different position entirely.

The company had been operating for five years and had already completed four private capital raises before attempting this public step. Over the preceding three weeks, Holden and his team had conducted an intensive roadshow across the country, meeting with potential investors and telling the story of how Lodestone had built itself into a solar farm operator. The company currently operated five or six farms and was preparing to scale to between 16 and 18 by 2032. The pitch was straightforward: Lodestone had positioned itself to build solar farms at a steady pace and sell their output to commercial and mass market electricity customers over the long term.

The timing aligned with structural shifts in the energy market. Solar panel costs had fallen dramatically over the past decade, and grid-scale battery prices had followed the same trajectory downward. New Zealand was undergoing the same energy transition happening globally—electrification of transport, conversion of cars to electric power, and surging electricity demand. The Ministry of Business, Innovation and Employment projected that electricity demand would rise 21 percent between 2025 and 2035, driven by population growth, industrial electrification, and data centre expansion. Lodestone's strategy was to capture that demand with low-cost solar generation.

The company's customer base suggested the market was already convinced of the model's viability. Lodestone's commercial and industrial clients included The Warehouse Group, Inghams, Halls, Pink Batts, Open Country Dairy, and Briscoes. Crucially, most of the volume supplied under Lodestone's Virtual Rooftop Contracts was locked into longer-term agreements—five to 20 years—compared with the one- to three-year contracts that were standard across the industry. Those extended commitments provided revenue visibility and reduced the volatility that typically plagued energy companies.

The shareholding structure reflected Lodestone's journey to this point. Investment bank Jarden and its associated investors held the majority stake. Guy Haddleton, a New Zealand entrepreneur and billionaire, owned 5.7 percent. Sir Stephen Tindall, founder of The Warehouse, held 5.134 percent. Holden himself maintained a 6.15 percent stake. Post-listing, the company expected to have a much wider shareholder base, distributed across the retail and institutional investors who had engaged during the roadshow.

Holden's confidence rested on a simple proposition: Lodestone had already proven it could execute. It had raised capital repeatedly, built operational solar farms, secured long-term customer contracts with recognizable companies, and positioned itself ahead of a wave of electricity demand that was coming regardless of market sentiment. The Firmus collapse was a market event, not a reflection of the underlying economics of renewable energy in New Zealand. Whether the market would agree when the offer closed remained to be seen, but Holden was betting it would.

We feel that those amounts were set with the expectation that the market would be able to fulfil that, and there's nothing we've heard that would suggest that that range isn't still appropriate.
— Gary Holden, Lodestone Energy managing director
We definitely have the confidence that it will occur, but of course we will be waiting until the very last moment to find out for sure.
— Gary Holden
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