On a September evening in north London, British Olympic champion Keely Hodgkinson crossed the finish line in a garment that had taken a year to build — a full-body aerodynamic speed suit blending fashion, science, and competitive ambition — winning the 800 metres at Athlos, an all-female athletics event that arrived with red carpets, a live DJ, and over a million dollars in prize money. The event, conceived by Reddit co-founder Alexis Ohanian, asked a quiet but persistent question: what might women's athletics look like if spectacle and substance were treated as equals? In a sporting calendar
Hodgkinson powers to Athlos victory in cutting-edge speed suit
Fashion and speed and science all coming together for maybe the future of athletics
What exactly is this speed suit, and why does it matter that Hodgkinson wore it?
It's a full-body aerodynamic outfit she spent a year developing—black, with an open back and a hood designed specifically so her ponytail could flow through. It has 3D-printed nodes that reduce drag. The point is to combine fashion, science, and performance in a way that hasn't been done in competition before.
But did it actually make her faster, or is that unknowable? She ran 1:56.40, which is good, but it's not a world record or even her personal best.
That's fair. The suit is partly symbolic—it's about what athletics could look like. She said herself it was about the moment, the all-women's event, the visibility.
Why did Athlos matter enough to debut it there instead of, say, a major championship?
Because Athlos is designed to be different. It's not trying to be the Olympics or the World Championships. It's a one-night spectacle with red carpets and a DJ and prize money—$1.05 million total for the night.
But is that sustainable? The article mentions the October New York event was cancelled because athletes were exhausted.
Right. The calendar is already packed with the Olympics, Worlds, and now the Ultimate Championship. Ohanian wants to build a season-long league, but it's unclear how that fits.
Who is Ohanian, and why is he doing this?
He's the Reddit co-founder, married to Serena Williams. He's already invested in women's sports—he owns part of Chelsea FC and founded Angel City FC. He says he wants to bridge the gap between Olympic attention and the rest of the calendar.
And he's offering athletes equity in Athlos. That's interesting, but it also means he's betting on something that hasn't proven it can work long-term.
True. But Hodgkinson said she wished she'd had this opportunity when she was younger. That's the pitch—visibility, prize money, and a stake in something that could grow.
How did the event actually feel?
Like a concert mixed with a track meet. Loud, celebratory, athletes expressing themselves. People who'd been to dozens of world championships said they loved it.
But that's subjective. The real test is whether it survives and whether it actually changes how women's athletics is funded and valued long-term.
Der Puls
- Hodgkinson's season had been bruised by injury and near-misses, making her decisive 1:56.40 victory and the debut of a year-in-development speed suit feel like a hard-won reclamation.
- Athlos disrupted the traditional athletics format entirely — replacing medals with Tiffany crowns, starting lines with red carpets, and institutional solemnity with a trackside DJ and celebrity crowds.
- The event's $1.05 million prize pool and equity stakes for competing athletes signal a deliberate challenge to the economic structures that have long undervalued women's sport between Olympic cycles.
- Scheduling tensions loom large: with the Diamond League, World Championships, and a new Ultimate Championship already filling the calendar, Ohanian's plan to build a global Athlos league by 2027 faces real logistical friction.
- On the night itself, the experiment landed — a packed stadium, world-class performances from Richardson, Thomas, and Paulino, and a British champion who told the crowd she hoped younger athletes would one day have this too.
On a September evening in north London, British Olympic champion Keely Hodgkinson crossed the finish line in a garment that had taken a year to build — a full-body aerodynamic speed suit blending fashion, science, and competitive ambition — winning the 800 metres at Athlos, an all-female athletics event that arrived with red carpets, a live DJ, and over a million dollars in prize money. The event, conceived by Reddit co-founder Alexis Ohanian, asked a quiet but persistent question: what might women's athletics look like if spectacle and substance were treated as equals? In a sporting calendar already crowded with championships, Athlos offered something rarer than a record — it offered permission for athletes to be seen on their own terms.
Keely Hodgkinson arrived at StoneX Stadium in north London wearing something no elite runner had worn in competition before — a custom full-body speed suit, all black, aerodynamic, with an open back and a hood designed to let her ponytail flow free. She had spent a year developing it with designers, waiting for the right moment. That moment was Athlos: an all-female athletics meet making its London debut, complete with red carpets, a live DJ, and prize money that felt closer to a music festival than a track meet.
Her 800-metre race was decisive. She burst clear on the back straight and crossed in 1:56.40 — her first major victory since July — and was presented with a silver Tiffany & Co crown and $65,000. The suit, reminiscent of the one Cathy Freeman wore to Olympic gold in 2000 but updated with colour-changing 3D-printed nodes to reduce drag, had worked. "It's a mixture of fashion and speed and science," she told BBC Sport, "all coming together for maybe the future of athletics."
The victory mattered beyond the aesthetics. Hodgkinson had broken a 24-year-old world record earlier in the season, but injury — a fall in July, then a hamstring problem — had cost her at the European Championships and the inaugural World Athletics Ultimate Championship, where she finished second both times. The Athlos crown felt like a reset on her own terms.
The event was the creation of Alexis Ohanian, Reddit's co-founder and Serena Williams' husband, who watched from trackside with his family. Seven disciplines, six athletes per event, and a total purse of $1.05 million shaped the night. Gabby Thomas won the 200m in 22.13 seconds, Sha'Carri Richardson clocked 10.80 in the 100m, and Olympic 400m champion Marileidy Paulino won in 48.73. Several athletes would go on to walk at London Fashion Week.
Ohanian's longer ambition is to build Athlos into a global season-long league, with athletes offered equity stakes in its growth. The planned October 2026 New York edition was cancelled after athletes flagged exhaustion from an already packed calendar, and integration with the Diamond League and World Athletics schedule from 2027 onwards remains unresolved. The calendar is crowded, and the logistics are real.
But what Athlos offered on this night was harder to schedule: the sense that women's athletics could command a room not just in Olympic years, but on a Friday night in September, in a packed stadium, with a DJ playing and a champion wearing the future. "I would have loved to have had this when I was younger," Hodgkinson said. "Hopefully the youngsters can see this and have their time one day."
Keely Hodgkinson stepped onto the stage at StoneX Stadium in north London wearing something no elite runner had worn in competition before—a custom-made full-body speed suit, all black and aerodynamic, with an open back and a hood designed to let her ponytail flow free. The crowd erupted. She had spent a year developing the outfit with designers, waiting for the right moment to debut it. That moment came on a Friday night in September at Athlos, an all-female athletics meet that had traveled outside New York for the first time, bringing with it red carpets, a live trackside DJ, and prize money that felt more like a music festival than a track meet.
Hodgkinson's 800-meter race was decisive. She burst clear on the back straight and crossed the line in one minute 56.40 seconds, her first major victory since the London Diamond League in July. The speed suit—reminiscent of the one Cathy Freeman wore to Olympic gold in 2000, but updated with colour-changing 3D-printed nodes designed to reduce drag—had worked. She was presented with a silver Tiffany & Co crown instead of a medal, along with $65,000 in prize money. "This has been like a year in the making," she told BBC Sport. "It's a mixture of fashion and speed and science all coming together for maybe the future of athletics."
The 24-year-old had earned the moment. She is an Olympic champion, and this year she had won the world indoor 800m title and shattered a 24-year-old world record. But the season had also brought injury—a fall during a cool-down run in July, then a hamstring problem that resurfaced at the European Championships. She finished second to Swiss runner Audrey Werro at both the European Championships and the inaugural World Athletics Ultimate Championship. The crown and the victory at Athlos felt like a reset, a way to end a complicated year on her own terms.
Athlos itself was the creation of Alexis Ohanian, Reddit's co-founder and husband of tennis champion Serena Williams. The event was structured around spectacle as much as sport: seven disciplines, six athletes per event, prize money cascading down through all finishing positions, a total purse of $1.05 million for the night. American sprinters Gabby Thomas and Sha'Carri Richardson won their races. Richardson clocked 10.80 seconds in the 100 meters. Thomas took the 200 meters in 22.13 seconds. Marileidy Paulino, the Olympic 400-meter champion from the Dominican Republic, won her race in 48.73 seconds. The athletes had arrived on a red carpet. Several would go on to participate in London Fashion Week. Georgia Hunter Bell, Hodgkinson's training partner, finished second in the mile to Poland's Klaudia Kazimierska, who edged her in 4:19.43.
Ohanian watched from trackside with Williams and their children, alongside other celebrities and athletes. He has been explicit about his long-term vision: to transform Athlos into a global season-long league. The New York edition scheduled for October 2026 was cancelled after consultation with athletes exhausted from a long season that now includes the Olympics, World Championships, and the newly created World Athletics Ultimate Championship. Instead, Ohanian is working to align Athlos with the global athletics calendar beginning in 2027, though how that integration will function remains unclear. The Diamond League already runs from May through September. The calendar is crowded.
What made Athlos distinct was not just the money or the fashion—it was the permission it gave athletes to be more than competitors. Hodgkinson spoke about the honour of being chosen to debut the speed suit. Hunter Bell emerged from a crowd of screaming children who called her their idol, then walked the red carpet saying she felt "valued." The atmosphere was part nightclub, part championship meet. One spectator who had attended 27 world championships and five Olympics told a reporter he was skeptical but loved it. A parent whose daughter trains at the stadium called it "remarkable" and "inspirational."
Ohanian has also offered equity stakes to athletes who compete in Athlos events, betting that if the league succeeds, they will share in its growth. "I would have loved to have had this when I was younger," Hodgkinson said. "Hopefully the youngsters can see this and have their time one day." The event had been designed partly as a corrective—a response to the gap between the attention women's athletics receives during Olympic years and the relative invisibility of the sport in the years between. It came, too, in the wake of controversy over a sports betting advertisement that many female athletes had publicly criticized. Ohanian said he wanted Friday's event to redirect focus to "the actual athletes."
The London debut delivered on its promise to be different. Whether Athlos can sustain that difference as it scales, and how it will fit into an already complex global calendar, remains to be determined. But on this night, in a packed stadium with a DJ spinning tracks and a British Olympic champion wearing the future of athletic wear, the experiment felt alive.
Bemerkenswerte Zitate
This has been like a year in the making. It's a mixture of fashion and speed and science all coming together for maybe the future of athletics.— Keely Hodgkinson, on the speed suit
I would have loved to have had this when I was younger. Hopefully the youngsters can see this and have their time one day.— Keely Hodgkinson, on the opportunity Athlos represents