Europe's struggling automakers pivot to defence spending as Chinese rivals threaten survival

JLR announced 4,000 job cuts from its 30,000-strong UK workforce; broader automotive supply chain supporting 183,000 manufacturing jobs faces redundancies.
Every single opportunity is worth having, isn't it?
Ford's UK chair on a contract that represents less than 2 percent of the plant's historical annual output.
Mark

So Ford used to make 90,000 engines a year at Dagenham, and now they're bidding for a contract that might get them 9,000 engines over five to seven years. That's roughly 1,800 engines per year. How is that supposed to save the plant?

Mimi

It's not going to save it in the way people might hope. But the plant is already operating at half capacity. Any additional work is better than the alternative—which is further decline or closure. The contract is a signal that there's still demand for what they can make, even if it's a fraction of historical volumes.

Luke

But we should be careful here. The contract isn't guaranteed. Ford is bidding for it alongside JLR. And even if they win, 1,800 engines a year doesn't employ 2,000 people. The math doesn't work unless there are other contracts or a broader recovery in civilian demand.

Mimi

That's fair. The defence pivot is really a holding action while the industry waits to see if EV demand picks up or if Chinese competition stabilises. It's not a solution; it's a way to buy time.

Mark

Why are Chinese companies such a threat? They're making electric vehicles, which is what Europe is supposed to be transitioning to anyway.

Mimi

Because they're doing it cheaper and faster. They've had massive state funding to build EV capacity, and they've optimised production in ways European makers haven't. Volkswagen spent over a billion euros converting a factory to make EVs, finished the job four years ago, and now that factory might close. Chinese makers didn't have that legacy cost burden.

Luke

And there's another piece: the Chinese market itself became oversaturated. So Chinese companies looked outward to Europe and other markets. They're not just competing on price—they're competing on speed to market and on having newer designs. European makers are stuck with older platforms and higher fixed costs.

Mark

So if defence contracts can't fill the gap, what happens? Do European companies just let Chinese makers use their factories?

Mimi

Some are already doing it. Stellantis owns Leapmotor and is making Chinese EVs in Europe. Nissan is studying whether to manufacture Chery vehicles at Sunderland. It's a way to keep the factories running and offset fixed costs.

Luke

But here's the catch: that doesn't necessarily save the supply chain or the skilled workforce. If a Chinese company is only doing final assembly in Europe and importing batteries and components from China, you're not really preserving the engineering capability or the jobs that depend on component manufacturing.

Mark

Australia lost its car industry in 2017. Did that matter?

Mimi

Enormously. Once the industry was gone, the engineering expertise and advanced manufacturing capability started to erode. Over a decade, it spread to other sectors. The country became less resilient and less able to manufacture complex products.

Luke

That's a real concern for the UK and Europe. Car manufacturing has been central to industrial identity and capability. Losing it doesn't just mean losing cars—it means losing skills, supply chains, and the ability to do advanced manufacturing at scale.

Mark

So what's the actual path forward? Defence contracts won't do it. Chinese partnerships might keep factories open but hollow them out. What's left?

Mimi

That's the question nobody has answered yet. The industry is in a structural crisis—too much capacity, too much cost, too much competition. Defence helps at the margins. Chinese partnerships keep some lights on. But neither solves the underlying problem.

Luke

And we should note: the government says 85 percent of defence spending stays in the UK. That's significant. But it's still not clear whether defence contracts will scale to meaningful volumes or whether they're just a temporary relief valve.

  • European car plants are haemorrhaging purpose — 2.5 million vehicles of annual spare capacity sit idle as Chinese rivals capture markets and EV sales fall short of projections.
  • JLR's announcement of 4,000 job cuts sent shockwaves through a supply chain employing 183,000 people, prompting major suppliers to write an open letter to the British government warning of systemic collapse.
  • Ford, Renault, Volkswagen, and JLR are all racing to secure military contracts — from Army pickup trucks to drone manufacturing — treating defence budgets as an emergency pressure valve for overcapacity.
  • Experts and industry leaders alike caution that defence volumes are structurally modest: unless Europe is at war, military orders cannot replicate the scale of mass consumer markets.
  • A parallel gamble is unfolding as some manufacturers invite Chinese partners into European factories, raising hard questions about whether final assembly alone can preserve the engineering depth and skilled communities that car-making once anchored.

Across Europe's quieting factory floors, a once-dominant industry is searching for new purpose — turning from the rhythms of civilian life toward the machinery of defence. Automakers like Ford, Renault, and Volkswagen, caught between the unfulfilled promise of the electric transition and the rising tide of Chinese competition, are bidding for military contracts to fill the silence left by 2.5 million vehicles worth of idle annual capacity. It is a pragmatic pivot, but also a philosophical concession: that the mass-market industrial order these companies helped build may no longer be theirs to command. The deeper question is not whether defence contracts can save a factory, but whether they can save an industrial identity.

Outside Ford's Dagenham plant, a camouflage-painted military pickup truck signals something larger than a new product line — it signals an industry in survival mode. The factory that once produced 90,000 diesel engines a year now runs at roughly half that volume. Ford, alongside General Dynamics and Ricardo, is bidding for a Ministry of Defence contract to supply 9,000 vehicles over five to seven years, replacing the Army's aging Land Rover fleet. Ford UK chair Lisa Brankin frames it as an opportunity. The arithmetic, however, is sobering: 9,000 engines across half a decade is a fraction of what Dagenham once delivered in a single year.

Ford is not alone. Renault has partnered with defence giant Thales to manufacture military drones at up to 1,000 units monthly. Volkswagen is converting an underused plant in Osnabrück into a military manufacturing hub. JLR has established a dedicated defence business unit and is competing for the same Army tender. The logic is clear: European car plants collectively carry 2.5 million vehicles worth of idle annual capacity, and defence budgets represent one of the few growth areas in an otherwise contracting landscape.

The crisis has two engines. The EV transition has proven slower and costlier than anticipated — Volkswagen spent over €1 billion converting its Zwickau plant to electric production just four years ago, and that facility may now close. Simultaneously, Chinese manufacturers like BYD, Chery, and Geely have used the EV shift as a wedge into European markets, competing aggressively on price. The Chinese market, once responsible for half of Volkswagen's profits, has become a battleground the German giant is losing.

The human cost is already visible. JLR's announcement of 4,000 redundancies from its 30,000-strong UK workforce prompted major suppliers to write directly to the prime minister and chancellor. Dave Roberts of cooling-systems supplier Evtec warned that JLR is the critical mass holding the UK automotive sector together — when it contracts, the damage radiates outward through a supply chain supporting approximately 183,000 manufacturing jobs.

Some manufacturers are pursuing a different strategy: welcoming Chinese partners into European factories. Stellantis has taken a stake in Leapmotor and begun assembling its vehicles in Spain. Nissan and Chery are studying contract manufacturing at Sunderland. Volkswagen has floated sharing spare capacity with Chinese joint-venture partners. The arrangement appears mutually convenient — European factories gain work, Chinese makers sidestep tariffs. But critics note that final assembly alone does not preserve the engineering capability and supply-chain depth that industrial communities depend on. Australia's experience after its last domestic car rolled off the line in 2017 offers a warning: the loss of an industry can quietly erode an entire engineering culture over the decade that follows.

Sigrid de Vries of the ACEA manufacturers' association acknowledges that automakers bring genuine assets to defence — logistics, manufacturing expertise, integrated supply chains. But she is unambiguous about the ceiling: defence contracts cannot substitute for mass consumer markets. The pivot to military production may keep some factories breathing. Whether it can sustain the industrial identity Europe's car industry once embodied is a far harder question.

Outside Ford's Dagenham plant in east London, a military-spec pickup truck sits parked—all aggressive angles and camouflage paint, built to carry two tonnes and tow four. It represents something larger than a single vehicle: a desperate gamble by Europe's car industry to survive.

The factory that once churned out 90,000 diesel engines a year now produces roughly half that. The three-litre engines destined for this military contract drift down a production line that has grown quieter with each passing year. Ford's UK leadership calls the current market environment the most punishing since the automobile was invented. The company, along with defence contractor General Dynamics and engineering firm Ricardo, is bidding for a Ministry of Defence contract to supply 9,000 vehicles over the next five to seven years—a replacement for the Army's aging Land Rover fleet. Lisa Brankin, chair of Ford UK, frames it as an opportunity to demonstrate responsiveness to defence needs. But the numbers tell a starker story: 9,000 engines across five to seven years is a fraction of what the plant once produced annually.

Ford is not alone in this pivot. Across Europe, automakers are eyeing defence budgets as a lifeline. Renault has signed a strategic agreement with defence giant Thales to manufacture military drones, targeting production of up to 1,000 units monthly. Volkswagen is converting an underutilised factory in Osnabruck, Germany, into a military manufacturing hub through a joint venture with an Israeli defence investor. Jaguar Land Rover, which employs 30,000 people across UK sites, has created a dedicated business unit for military contracts and is also bidding for the same Army vehicle tender. The shift makes industrial sense: European car plants are sitting on roughly 2.5 million vehicles worth of annual spare capacity.

The crisis driving this reorientation is twofold. First, the transition to electric vehicles has proven far more costly and slower than manufacturers anticipated. Volkswagen is cutting 100,000 jobs over the coming years and has shuttered plants in Germany—once unthinkable. The company spent over €1 billion converting a production line in Zwickau to build electric vehicles, completing the work just four years ago. Now that facility may close. Second, Chinese competitors have weaponised the EV transition. Companies like BYD, Chery, and Geely have used the shift to electric power as a pathway into European markets, undercutting legacy manufacturers on price and development speed. The Chinese market, which once accounted for half of Volkswagen's profits, has become a battleground of overcapacity and cut-throat competition—and Chinese makers are now exporting aggressively to Europe and beyond.

Two weeks before this reporting, JLR announced 4,000 job cuts from its 30,000-strong workforce to reduce costs and compete with international rivals. The ripples are already spreading through the supply chain. Dave Roberts of Evtec, which supplies cooling systems to JLR, warns that the company is the critical mass holding the entire UK automotive sector together. When JLR suffers, the damage runs deeper. Earlier this week, major JLR suppliers signed an open letter to the prime minister, chancellor, and West Midlands Mayor Richard Parker, urging government intervention. They called the redundancies the first visible crack in a supply chain supporting approximately 183,000 manufacturing jobs. The signatories represented businesses with more than 8,600 direct employees, plus the Confederation of British Metalforming, representing about 75,000 workers.

Sigrid de Vries, director general of the ACEA auto industry manufacturers' association, describes the situation as a perfect storm. Car makers are spending billions on EV transition while government sales targets outpace consumer demand. Simultaneously, Chinese rivals are capturing market share with lower-cost alternatives. De Vries acknowledges that automakers possess valuable assets for defence—manufacturing expertise, logistics capabilities, integrated supply chains, advanced technologies. But she is clear about the limits: defence contracts cannot replace mass consumer markets. Unless Europe is actually at war, volumes will remain modest. Security protocols, political rivalries between European nations, and the fundamental difference between defence and civilian manufacturing all constrain the opportunity.

Some manufacturers are exploring a different path: opening their doors to Chinese competitors. Stellantis, which owns Vauxhall, Fiat, Peugeot, and Citroen, has taken a 20 percent stake in Chinese EV maker Leapmotor and began production in Poland two years ago—then shifted to Spain after Poland imposed steep tariffs on Chinese EVs. Nissan and Chery International UK have signed a non-binding memorandum to study contract manufacturing of Chery vehicles at Nissan's Sunderland plant. Volkswagen CEO Oliver Blume said in April that the company was considering sharing spare European factory capacity with Chinese joint-venture partners. On the surface, it appears mutually beneficial: European factories gain work, Chinese makers avoid tariffs by manufacturing in Europe. But building cars in Europe does not automatically preserve European supply chains. Many components, especially batteries, may continue arriving from China. Final assembly alone does not sustain the engineering capability and skilled workforce that car manufacturing has historically anchored in communities.

Australia offers a cautionary tale. When its last locally made car left the production line in 2017, the country lost not just an industry but an engineering mindset and critical skills. Over the following decade, ripple effects spread through all manufacturing sectors. Infrastructure capability eroded. Advanced manufacturing expertise disappeared. The nation became vulnerable and less resilient. Ford's Brankin concedes that 9,000 engines over five to seven years is a drop in the ocean compared to what the plant once produced. But she insists every opportunity matters. The Ministry of Defence says it wants UK industry to play a central role in delivering modern light mobility vehicles and notes that 85 percent of defence spending currently stays in the UK, driving reindustrialisation. Yet even with defence contracts materialising, it remains difficult to see how Europe's car industry will ever wield the industrial muscle it once commanded.

JLR is the critical mass in the UK automotive manufacturing space. It is the glue that holds the whole of the sector together.
— Dave Roberts, Evtec
Defence contracts offer only partial relief; structural challenges like Chinese competition and EV transition costs require broader industrial strategy.
— Sigrid de Vries, ACEA
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