In the closing days of 2025, eBay gathered more than 200 entrepreneurs from the world's emerging markets in Hanoi — not merely to celebrate, but to affirm a quiet truth: that global commerce is no longer the exclusive domain of large institutions. By honoring sellers from Singapore to Indonesia, Eastern Europe to Latin America, the company placed small and medium-sized businesses at the center of a story about how international trade is being reimagined from the ground up.
eBay honors top emerging market sellers at Hanoi awards gala
Turn international challenges into sustainable, long-term growth
Mark
Why does eBay hold this event in Hanoi specifically, rather than a major Western hub?
Mimi
Hanoi signals where the growth actually is. These emerging market sellers are the ones driving volume and innovation right now. Hosting there says eBay sees the future of its business in these regions, not just serving them from the outside.
Mark
The source mentions 'circular commerce.' What does that mean in this context?
Mimi
It's about resale, refurbishment, secondhand goods—extending product lifecycles rather than always selling new. These sellers are good at it, and it's sustainable. eBay is betting that's where margin and volume both grow.
Mark
Three Singapore companies won major awards. Is that coincidence or does Singapore have something special?
Mimi
Singapore is a logistics hub and a sophisticated market. These sellers likely have supply chain advantages and understand both Asian and Western buyer preferences. They're not just selling locally—they're exporting globally from a position of structural advantage.
Mark
What's the real value of a workshop on 'managed shipping' at an event like this?
Mimi
It's practical. These sellers are already successful, but they're probably still leaving money on the table with logistics. eBay is saying: here's how to optimize that piece. It's the difference between good and great.
Mark
Does emphasizing AI-powered commerce suggest eBay thinks these sellers need to automate more?
Mimi
Partly. But it's also eBay signaling that it's investing in tools that make sellers more competitive. If you're a seller in Vietnam or Indonesia, knowing eBay is building AI into its platform means your own tools are getting better without you having to build them yourself.
Mark
What happens to the sellers who didn't win awards?
Mimi
They're still in the ecosystem, still learning, still competing. The awards are recognition, but the real value for most attendees is the access—to eBay's roadmap, to each other, to the sense that there's a path forward even in uncertain times.
Le Pouls
- Cross-border commerce is accelerating, and emerging market sellers are racing to master its complexity before the window of advantage narrows.
- Twenty-two sellers were singled out from a field of hundreds, with Singapore's SCC Consignments, Creation Watches, and MachineryAsia claiming the night's top honors across collectibles, fashion, and industrial categories.
- The awards masked a deeper urgency: eBay used the gala as a working conference, pushing sellers through workshops on AI tools, managed shipping, advertising strategy, and alternative inventory models.
- The consistent signal from eBay's leadership was that infrastructure is ready and buyers are waiting — the bottleneck is sellers learning to connect all the pieces at scale.
- With a 2026 market outlook anchored in AI-powered commerce and access to 190+ markets, the event positioned emerging market sellers not as peripheral participants but as the next engine of global trade.
In the closing days of 2025, eBay gathered more than 200 entrepreneurs from the world's emerging markets in Hanoi — not merely to celebrate, but to affirm a quiet truth: that global commerce is no longer the exclusive domain of large institutions. By honoring sellers from Singapore to Indonesia, Eastern Europe to Latin America, the company placed small and medium-sized businesses at the center of a story about how international trade is being reimagined from the ground up.
In December 2025, eBay brought more than 200 of its top-performing sellers from emerging markets to Hanoi for a two-day event that blended recognition with preparation. Entrepreneurs from Eastern Europe, the Middle East, India, Latin America, and Southeast Asia gathered to mark their achievements — and to receive a clearer map of what comes next.
The evening's awards gala honored 22 sellers who had distinguished themselves through growth and reliability. Singapore dominated the top prizes: SCC Consignments took the Collectibles Excellence Award, Creation Watches claimed Fashion and Watches, and Dennis Tan of Typhon Machinery won in Business and Industrial. Southeast Asia further announced itself as a regional force when sellers from Singapore and Indonesia were named runners-up in collectibles.
What united the winners, in eBay's telling, was not just strong numbers but a disciplined approach — making full use of the platform's logistics, advertising, and seller management tools while navigating an uncertain global environment. The awards were framed as validation of a method, not merely a moment.
The conference sessions reinforced that message. Keynotes outlined a 2026 outlook shaped by AI-powered commerce. Workshops drilled into specific categories and inventory strategies. One-on-one consultations and live shopping experiences filled the margins. The throughline was consistent: the markets exist, the buyers exist, the tools exist — sellers need only learn to connect them.
eBay's General Manager of Global Emerging Markets, Vidmay Naini, described the company's ambition plainly: to function not just as a marketplace but as infrastructure — the kind that helps small businesses think and operate globally. For the sellers in the room, Hanoi offered both a mirror and a compass: proof of what they had already built, and a sharper sense of how far they could still go.
In December, eBay gathered more than 200 of its most successful sellers from emerging markets in Hanoi for a two-day celebration of cross-border commerce. The company, which connects 134 million buyers across 190 markets, brought together entrepreneurs from Eastern Europe, the Middle East, India, Latin America, and Southeast Asia to recognize their achievements and equip them with tools for the year ahead.
The centerpiece was an awards gala honoring 22 sellers who had distinguished themselves through strong growth and reliable service. Three of the night's biggest winners came from Singapore. SCC Consignments, represented by Lau Boon Yang and Junius Chia, won the Collectibles Excellence Award. Creation Watches, led by Amit Chilgunde, took the Fashion and Watches Excellence Award. And Dennis Tan from Typhon Machinery claimed the Business and Industrial Excellence Award. Two other Southeast Asian sellers—Yuumi Ngui from Singapore and Johanthan Indra from Indonesia—were named runners-up in the collectibles category, underscoring the region's emergence as a powerhouse within eBay's global emerging markets operation.
What set these sellers apart, according to eBay's assessment, was their ability to navigate global uncertainty while making effective use of the platform's full toolkit: marketplace access, logistics support, advertising options, and seller management resources. The company framed the awards not simply as recognition of past success but as validation of a particular approach to international commerce—one that treats cross-border trade as both an opportunity and a discipline.
Beyond the awards, the event functioned as a working conference. Keynote speakers from eBay's leadership shared a 2026 market outlook. Workshops focused on specific categories like Parts & Accessories and alternative inventory models. Sessions covered managed shipping and advertising strategy. There were interactive eBay Live experiences and one-on-one consultations with company experts. The message threading through all of it was consistent: the tools exist, the markets exist, the buyers exist—what remains is for sellers to learn how to connect them.
Vidmay Naini, eBay's General Manager of Global Emerging Markets, framed the event as a statement about the company's role in enabling small and medium-sized businesses to think globally. He emphasized that eBay sees itself not just as a marketplace but as an infrastructure provider—one that helps entrepreneurs turn international challenges into sustainable growth. The emphasis on circular commerce and end-to-end seller support suggested a company positioning itself for a particular vision of 2026: one where emerging market sellers are not peripheral players but central to how global trade actually works.
For the sellers in the room, the event offered both validation and a roadmap. They had proven they could compete at scale. Now they had a clearer picture of how to scale further.
Citations marquantes
Exporter of the Year 2025 reflects the resilience, innovation, and global ambition of our sellers. We enable businesses of all sizes to access more than 190 markets and connect with millions of buyers worldwide.— Vidmay Naini, General Manager of Global Emerging Markets at eBay
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Economy & Finance