In a country where broadband infrastructure often goes unnoticed until it fails, Chorus and McCann New Zealand have chosen to make speed visible — not through data or diagrams, but through the ancient human language of dance. Launching on September 6, their campaign 'Go Clicker Than Ever' asks New Zealanders to feel fibre's promise rather than simply hear it, arriving at a moment when the line between utility and experience has never been more contested. It is also a quiet argument about how ideas are made: that creative vision and media strategy, kept too long in separate rooms, tend to lose
Campaign Brief NZ
· Sep 09, 2026
· technology
· 2 min read
High
Sourcing: Verified
Chorus launches 'Go Clicker Than Ever' campaign with McCann New Zealand
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Bias & Framing
⚖
Article presents advertising campaign launch with promotional framing, minimal critical analysis, and industry-focused perspective typical of trade publications.
Bias Direction
center-right
Confidence
HIGH
Promotional/advertorial framing that emphasizes creative achievement and marketing strategy without questioning claims or providing consumer perspective. Positions the campaign as innovative solution rather than examining effectiveness or market context.
brings to life
distinctive idea
the power to make fibre's advantage feel immediate and memorable
fastest, most reliable and future-ready
unexpected way
simple idea, but one with the power
Consumer/user perspective on actual fibre broadband experience
Competitor perspective or market comparison
Critical analysis of whether metaphor effectively communicates technical benefits
Cost or accessibility considerations for fibre adoption
Independent verification of speed/reliability claims
Broader market context or Chorus' market position
Geopolitical Impact
🌎
This is a domestic New Zealand telecommunications marketing campaign with no geopolitical implications.
Escalation Risk
low
Confidence
HIGH
Economic Lens
📈
Chorus launches creative fibre broadband campaign via McCann NZ, signaling continued investment in market differentiation and consumer engagement in NZ's competitive telecommunications sector.
Market Signal
neutral
Confidence
MED
Telecommunications
Advertising and Marketing
Media and Broadcasting
Consumer Electronics/ISP Services
Consumers benefit from increased competitive marketing efforts that highlight fibre broadband advantages, potentially driving adoption and service awareness. Campaign emphasizes speed and reliability, which may influence purchasing decisions among households evaluating broadband providers.
Campaign reflects ongoing market competition in NZ's fibre rollout. May prompt regulatory scrutiny regarding broadband speed claims and comparative advertising standards. Supports broader digital infrastructure policy objectives by promoting fibre adoption among consumers.