Boost Juice founder Janine Allis lists $30m in Victorian real estate

Janine Allis, the founder of Boost Juice and a familiar face on Australian television, has put two of her family's most distinctive Victorian properties on the market. The Toorak mansion carries a asking price between $20 million and $22 million. The Fairhaven waterfront home, situated at 310 Great Ocean Road, is listed for approximately $11 million. Together, the sales represent more than $30 million in real estate, and the proceeds will fund a significant relocation: the family is moving to the Northern Beaches of New South Wales.

The Fairhaven property carries a particular claim to fame. It served as the family home of Max Rockatansky in the 1979 film Mad Max, the role that made Mel Gibson an international star. The five-bedroom, three-level home sits on one of only two waterfront properties on the prestigious Great Ocean Road in the suburb, offering uninterrupted views toward the Fairhaven surf break. The residence includes a pool, spa, and the kind of coastal positioning that makes such addresses rare.

The Toorak mansion tells a different story—one of deliberate construction and personal vision. Allis and her husband Jeff purchased the land for $11 million in 2016, then demolished the existing six-bedroom home entirely. They commissioned Wolf Architects, an award-winning firm, to design a modern replacement from the ground up. The project took two years. The result is a three-storey structure with a lift connecting levels, a grand entrance hall, a library, a home office overlooking an ornamental pond complete with waterfall, a pool, a synthetic-surfaced sports court, and a basement housing a five-car garage, gym, and kitchenette. Allis had specific requests for the design. She practices yoga and wanted her yoga room to open onto the pond area, where turtles and fish swim beneath the waterfall. The architects had been briefed on what Taras Wolf, the senior architect, described as the need to achieve a certain "Toorakness"—a quality of belonging to one of Melbourne's most exclusive suburbs—while ensuring the home would "age gracefully."

When asked about the decision to sell, Allis spoke with the ease of someone accustomed to reinvention. "You plan your perfect life and then go, hang on, we want a different perfect life," she said. Of the Toorak mansion specifically, she reflected: "That house basically took two years to build and it was basically my passion house, but we made the call and went 'let's move on, let's keep going'." She acknowledged the scale of what she and Jeff are leaving behind. "Sometimes you do pinch yourself. You know I'm from Boronia so to even think that I had one gorgeous home, let alone two, I am very thankful, grateful for the journey that I have had."

Allis is no stranger to public visibility. She has appeared as an investor on the Australian version of Shark Tank and competed in a celebrity season of Survivor Australia. Her property transactions have become something of a pattern. In 2019, she and Jeff sold their Malvern East home for $6.3 million, having purchased it for $3.8 million. Last year, they sold a four-bedroom holiday home in Noosa for $5.2 million, a property they had acquired in 2009 for $1.6 million. The family has already purchased land in Noosa's Little Cove area and plans to build another residence there.

The Toorak listing is being handled by Marcus Chiminello of Marshall White, with expressions of interest due by March 29. The Fairhaven property is being sold by Marty Maher of Great Ocean Properties. Interior photographs of both homes are expected to be released in the coming week. The family's trajectory—from a $200,000 two-bedroom home in France that Allis bought at age 26, through the construction of bespoke properties in some of Australia's most coveted locations, to this latest move northward—reflects not just financial success but a restless appetite for the next chapter.