The gap between Record and its competitors has become a chasm.
No cenário da televisão brasileira, onde o domingo à noite ainda representa um dos momentos mais valiosos da grade, a Record assiste à erosão silenciosa de sua presença. O programa Boom, apresentado por Tom Cavalcante, registrou apenas 3,9 pontos de audiência — um mínimo histórico que não fala apenas sobre um formato rejeitado, mas sobre uma emissora em busca de seu lugar numa disputa que, por ora, pertence a outros.
- Com apenas 3,9 pontos, o Boom atingiu seu pior desempenho histórico, ficando a menos da metade da audiência do Domingo Legal, da SBT, que marcou 6,7 pontos.
- A Globo manteve liderança folgada com 10,0 pontos, tornando o abismo entre a Record e suas concorrentes ainda mais difícil de ignorar.
- O pico de audiência do episódio — com jornalistas e humoristas se enfrentando no palco — chegou a apenas 4,8 pontos, número que a SBT praticamente dobrou no mesmo horário.
- A Record renovou o formato apostando em uma virada de sorte, mas cada domingo acrescenta um novo recorde negativo à lista, sugerindo que o público já tomou sua decisão.
- O domingo à noite é um dos horários mais rentáveis da televisão aberta, e a incapacidade da emissora de competir nesse espaço aponta para um problema estratégico que vai além de um único programa.
O domingo à noite da Record voltou a decepcionar. O game show Boom, comandado pelo humorista Tom Cavalcante, registrou apenas 3,9 pontos de audiência — o pior número de sua história. No mesmo horário, o Domingo Legal, do SBT, ficou com 6,7 pontos, enquanto a Globo liderou com folga, marcando 10,0. A distância entre a Record e suas rivais nunca pareceu tão grande.
O formato do programa é simples: participantes respondem perguntas de conhecimento geral enquanto tentam 'desativar' explosivos cenográficos, cortando o fio que representa a resposta correta. No episódio em questão, jornalistas da emissora enfrentaram humoristas numa disputa entre equipes feminina e masculina. É o tipo de atração que aposta no espetáculo para conquistar o público — mas o espetáculo, sozinho, não basta quando a audiência já virou a página.
A emissora renovou o Boom para mais uma temporada na esperança de reverter a trajetória. O resultado foi o oposto: o pico de audiência do episódio chegou a apenas 4,8 pontos, número que o SBT quase dobrou. Semana após semana, o programa acumula recordes negativos, e o padrão se torna cada vez mais difícil de ignorar.
O problema da Record aos domingos é estrutural. O horário nobre do fim de semana é um dos mais valiosos da televisão aberta — famílias reunidas, audiência concentrada, tarifas publicitárias elevadas. Não conseguir competir nem com o SBT nesse espaço revela uma dificuldade que transcende o Boom. O programa foi pensado como solução; tornou-se, em vez disso, o símbolo mais visível de uma crise mais ampla.
Record's Sunday evening lineup hit a new low this past weekend. The network's game show Boom, hosted by comedian Tom Cavalcante, pulled in just 3.9 rating points—a historic collapse for a program that has been struggling for months to find an audience. In the same time slot, SBT's Domingo Legal claimed second place with 6.7 points, while Globo held the top spot at 10.0. The gap between Record and its competitors has become a chasm.
The format of Boom is straightforward enough. Contestants answer general knowledge questions while attempting to defuse prop explosives on stage, with correct answers building a cash prize pool. This past Sunday's episode pitted Record journalists on a women's team against comedians on a men's team. The game requires precision and focus—players must cut the wires representing wrong answers while leaving intact the cable connected to the correct choice. It's the kind of high-concept game show that networks hope will draw viewers through novelty and spectacle.
But novelty alone cannot save a program that the audience has already rejected. Record renewed the format for another season, hoping fresh energy might reverse its fortunes. Instead, Sunday's broadcast delivered what may be the most damaging number yet. The program's peak rating—the highest point during the hour—reached only 4.8 points. For context, SBT's competing program nearly doubled that performance.
The Sunday problem at Record runs deeper than one show. The network has been unable to compete in this daypart for some time now. Boom accumulates negative audience records with regularity, each week adding to a pattern of viewer indifference. The format itself appears to have lost whatever appeal it once held. Audiences are voting with their remotes, and they are voting decisively against what Record is offering.
For a major Brazilian broadcaster, losing the Sunday evening slot represents a significant strategic failure. Sunday television remains one of the most valuable real estate in broadcasting—families gather, viewing is concentrated, advertising rates are premium. That Record cannot hold this time period against SBT, let alone against Globo, signals a deeper problem with either the programming choices or the network's ability to execute them. Boom was meant to be a solution. Instead, it has become a symptom of a much larger difficulty.
Notable Quotes
The format of Boom has not pleased the public, causing the attraction to accumulate negative audience records— iG reporting on Record's Sunday programming struggles
The Hearth Conversation Another angle on the story
Why does a single game show's ratings matter this much? It's one hour on one network.
Because Sunday evening is when Brazilian television reaches its widest audience. Losing that slot means losing reach, losing advertising revenue, and losing the chance to build momentum into the week. It's not just about one show—it's about what it says about the network's judgment.
The format sounds reasonable. Defusing bombs, answering trivia. Why isn't it working?
Reasonable on paper isn't the same as compelling on screen. The audience has seen variations of this concept before. Without something that makes them feel they have to watch, they'll switch to SBT or Globo instead. Format alone doesn't create loyalty.
Could Tom Cavalcante be the problem? Is he not a strong enough host?
Possibly, but the issue is probably bigger than one person. If the underlying concept isn't resonating, no host can save it. The real question is whether Record made the right bet on this show in the first place.
What does Record do now? Do they pull the plug?
That's the difficult position they're in. Canceling it admits failure publicly. Keeping it means continuing to broadcast something the audience doesn't want to watch. Either way, they've lost the Sunday slot—the question is just how long they let it bleed.
Is this fixable, or is this a sign of something systemic at Record?
That depends on whether this is one bad decision or part of a pattern. If Record has lost touch with what audiences want on Sunday, that's a bigger problem than any single show can solve.