Each autumn, the marketplace performs its familiar ritual of abundance and urgency, and 2023 is no exception — major retailers have begun their Black Friday discounting weeks ahead of the November 24 event, pushing prices on smart displays, wearables, televisions, and kitchen appliances to historic lows. The Echo Show 5 falls to $39.99, an LG OLED television sheds $900, and a Roomba reaches its lowest price ever, signaling that the boundary between anticipation and the event itself has all but dissolved. In this compressed season of commerce, the ancient tension between patience and action rea
13 Best Early Black Friday Deals: Echo Show, Apple Watch, OLED TVs
Some items may have already reached their floor
Why does Black Friday start so early now? It used to be a single day.
The event has become a season. Retailers want to spread demand across weeks rather than concentrate it into one chaotic day. It also lets them test which products move at which prices.
Are these prices actually the lowest they'll go, or is this a trap?
Some items have genuinely hit their floor—the Echo Show 5, for instance, rarely discounts at all. Others will drop further. The real trap is thinking you have unlimited time. Popular items sell out, and restocking isn't guaranteed.
Why are TVs getting such massive cuts? A $900 discount on a $2,500 TV seems almost reckless.
New models are coming. The LG C3 is from 2023, and retailers need to clear inventory before 2024 stock arrives. A $900 cut sounds dramatic until you realize the margin on a premium OLED is substantial enough to absorb it.
What's the play for someone who doesn't need anything right now?
Watch the categories that never discount—like AirTags and the Echo Show 5. If you see those drop, that's signal that something unusual is happening. For everything else, the deals will likely improve, but there's no guarantee on specific items.
Is there a product here that stands out as genuinely exceptional value?
The Roomba Combo j7 Plus at $699 is remarkable. It's a premium robot vacuum that just won an award, and it's $300 below its normal price. That's not a marketing discount—that's a real reduction on something that actually works well.
O Pulso
- Retailers have fired the starting gun weeks early, flooding the market with record-low prices before Black Friday has even arrived.
- Popular items like the Echo Show 5 and iRobot Roomba Combo j7 Plus are already at their lowest prices ever, creating real pressure to act now.
- Shoppers face a genuine dilemma: waiting until November 24 could mean deeper savings or empty stock on already-limited inventory.
- The discounts span every category — wearables, TVs, kitchen gadgets, tablets — making it difficult to know where to focus limited budgets.
- Some prices, like the Echo Show 5's 56% cut, show historical patterns suggesting they won't fall further, while others remain uncertain.
Each autumn, the marketplace performs its familiar ritual of abundance and urgency, and 2023 is no exception — major retailers have begun their Black Friday discounting weeks ahead of the November 24 event, pushing prices on smart displays, wearables, televisions, and kitchen appliances to historic lows. The Echo Show 5 falls to $39.99, an LG OLED television sheds $900, and a Roomba reaches its lowest price ever, signaling that the boundary between anticipation and the event itself has all but dissolved. In this compressed season of commerce, the ancient tension between patience and action reasserts itself: those who wait may save more, but those who hesitate may find the shelves bare.
November has barely begun, and the retail world's biggest shopping moment is already underway. Major retailers have launched early Black Friday deals across tech and home goods, with record-low prices appearing weeks before the official November 24 event.
Smart displays and wearables are leading the charge. Amazon's Echo Show 5 has fallen 56 percent to $39.99 — its lowest price ever — while Walmart is offering the Apple Watch SE for just $109, the cheapest entry point into Apple's wearable ecosystem. AirPods Pro 2 have returned to $189.99, and the Fitbit Sense 2 matches its previous low at $199.95.
Televisions carry the deepest cuts. Best Buy's 48-inch LG A2 OLED has dropped $750 to $549.99, while the premium 65-inch LG C3 OLED — a 2023 model with next-generation gaming support — has hit a record low of $1,599.99, down $900. Budget shoppers can find a 24-inch Insignia smart TV for $64.99.
In the kitchen, the Ninja Foodi air fryer has reached a record $99.99, and the iRobot Roomba Combo j7 Plus — TechRadar's Choice Award winner — sits at $699, undercutting its previous low by $101. Elsewhere, the Amazon Fire HD 10 tablet, Apple AirTags four-pack, and a well-reviewed Vantrue dash camera round out the notable offers.
The calculus for shoppers is straightforward but uncomfortable: some prices have likely already hit their floor, while others may fall further. Stock on popular items is limited, and waiting carries its own risk. The deals are real — the question is whether patience or decisiveness serves better this season.
November has arrived, and with it comes the unmistakable signal that the retail year's biggest shopping event is no longer weeks away—it's here. The major retailers have opened their doors to early Black Friday deals, and the prices are already moving. Record lows are appearing across categories: smart displays, wearables, televisions, kitchen appliances. The official Black Friday falls on November 24, still three weeks distant, but waiting that long may no longer make sense.
The Echo Show 5, Amazon's compact smart display with a 5.5-inch screen, has dropped to $39.99 from its original $89.99 price—a 56 percent reduction and the lowest it has ever been. The device packs deeper bass and clearer vocals than its predecessors, making it suitable for streaming podcasts, movies, and music through Alexa. Historically, this product sees little discounting, and early indicators suggest this price may hold through the official Black Friday event.
Wearables are also moving. Walmart is selling the Apple Watch SE, the 44mm GPS model from 2020, for $109—the cheapest entry point to Apple's watch ecosystem. The device handles the essentials: activity tracking, calorie counting, sleep monitoring, notifications, calls, and text replies from the wrist. Amazon has brought the AirPods Pro 2 back into stock at $189.99, down from $249, with active noise cancellation and over 24 hours of battery life via the wireless charging case. The Fitbit Sense 2, Fitbit's premium smartwatch, sits at $199.95, a $50 reduction that matches its previous low.
Televisions represent the deepest discounts. Best Buy is offering the 48-inch LG A2 OLED for $549.99, a $750 cut from the original $1,299.99. The set includes LG's Alpha α7 Gen5 processor for sharp images and strong upscaling, Dolby Vision HDR support, and the Magic remote for seamless navigation. The more premium 65-inch LG C3 OLED, released in 2023, has fallen to $1,599.99 from $2,499.99—a $900 discount and the lowest price ever recorded for this model. It features the newer Alpha9 Gen6 chip, four HDMI 2.1 ports for next-generation gaming consoles, and a thin design. For budget shoppers, Best Buy has a 24-inch Insignia HD smart TV at $64.99, down from $89.99, though it lacks 4K resolution and advanced smart features.
Kitchen and home devices are seeing significant reductions as well. The Ninja Foodi DualZone FlexBasket air fryer, a 7-quart model with two 3.5-quart baskets, has reached $99.99, a record low. It can air fry, broil, bake, roast, reheat, and dehydrate two different foods simultaneously. The iRobot Roomba Combo j7 Plus, a robot vacuum with smart mapping, obstacle avoidance, and a retractable mop pad that recently won TechRadar's annual Choice Award, is now $699, down from $999.99 and lower than its previous lowest price by $101.
Other notable deals include the Amazon Fire HD 10 tablet at $74.99, the lowest price yet for this 10-inch Full HD display device with 3GB of RAM and 12 hours of battery life. The Vantrue E1 dash camera, which received a positive TechRadar review for its compact design and 160-degree lens with 2.5K video recording, is priced at $99.99. Apple AirTags, the best-selling gadget on Amazon, have dropped to $86.88 for a four-pack, the lowest price in months.
The pattern is clear: retailers are aggressive with early discounts, and some products may have already reached their floor. Others will likely fall further before November 24. The risk for early shoppers is straightforward—wait and potentially save more, or buy now and risk missing out on stock that may not be replenished. For those who need something immediately, or who spot a price they believe won't improve, the deals are real and substantial.
Citações Notáveis
The Echo Show 5 is rarely discounted, and early indicators suggest this price may hold through the official Black Friday event.— TechRadar analysis