The audience wants the people who defined earlier eras
A cada nova edição, o Big Brother Brasil reinventa o pacto entre memória coletiva e entretenimento. Com estreia marcada para 12 de janeiro, o BBB 26 inaugura uma categoria inédita — os Veteranos — dedicada a ex-participantes, revelando que o programa reconhece, finalmente, o peso afetivo de sua própria história. A questão que paira não é apenas quem voltará, mas o que a escolha desses nomes dirá sobre o que a emissora acredita que o público realmente deseja.
- A criação do grupo Veteranos rompe com o formato tradicional do programa e eleva o retorno de ex-participantes ao status de categoria oficial, não mero recurso narrativo.
- Nomes de edições recentes como Arthur Picoli, Sarah Andrade e Fernanda Bande dominam os rumores, mas a audiência resiste à obviedade e exige rostos de temporadas mais antigas.
- Nas redes sociais, campanhas organizadas pelos fãs empurram nomes como Anamara, Kaysar e Clara — figuras que marcaram épocas, não apenas temporadas recentes.
- A tensão entre o que é conveniente para a produção e o que o público reivindica transforma o processo de casting em um termômetro do vínculo entre o programa e sua história.
O Big Brother Brasil 26 estreia em 12 de janeiro com uma novidade estrutural: pela primeira vez, ex-participantes terão sua própria divisão no jogo. Ao lado dos grupos tradicionais Pipoca e Camarote, surge o grupo Veteranos — um reconhecimento de que a história do programa acumulou personagens que o público não esqueceu.
Os nomes que circulam com mais força incluem Arthur Picoli e Sarah Andrade, da vigésima primeira edição, Ana Paula Renault, da décima sexta, além de Ricardo Alface, Fernanda Bande e Gui Napolitano. Mais distantes no tempo, Diego Alemão e Jonas Sulzbach também aparecem nas especulações, assim como Solange Veiga, participante da quarta edição.
Mas é nas redes sociais que a conversa ganha outro tom. Fãs organizam campanhas por nomes que remetem a eras mais antigas do programa — Anamara e Lia Khey, da décima edição; Ana Carolina, da nona; Clara, da décima quarta; Kaysar, da décima oitava. São escolhas que não seguem a lógica da visibilidade recente, mas a da memória afetiva.
A decisão final de casting funcionará como uma declaração: o BBB 26 quer celebrar sua própria trajetória, ou apenas reciclar o que já é familiar? O que a Globo escolher revelar muito sobre o que acredita que seu público merece ver.
The next season of Big Brother Brasil arrives on January 12, and for the first time, the show is building an entire category around people who have already played the game. The format will split contestants into three groups: Pipoca, the traditional civilians; Camarote, the celebrities; and Veteranos, a new division dedicated entirely to returning players from past seasons.
The speculation has already begun in earnest. Names circulating most prominently include Arthur Picoli and Sarah Andrade from the twenty-first season, Ana Paula Renault from the sixteenth, Ricardo Alface from the twenty-third, Fernanda Bande from the twenty-fourth, and Gui Napolitano, also from twenty-one. Going further back, Diego Alemão from season seven and Jonas Sulzbach from season twelve are being discussed as possibilities. Solange Veiga, who competed in the fourth edition nearly two decades ago, has also drawn speculation.
But the audience wants something different. Across social media, viewers are mounting campaigns for names that reach deeper into the show's history—players whose seasons aired years ago and whose presence would feel like a genuine return rather than a recent callback. Anamara and Lia Khey, both from the tenth season, are being pushed hard. So are Ana Carolina from season nine, Clara from season fourteen, and Kaysar from season eighteen. These are not the obvious choices. These are the names that made an impression, that people remember, that carried weight in their moment.
The introduction of a dedicated Veteranos group signals something the producers understand: there is appetite for this. The audience does not simply want to see who won or who came close in recent years. They want to see the people who defined earlier eras of the show, who shaped what Big Brother Brasil became. Whether the final roster will honor those requests, or whether it will lean toward the more recent and recognizable names already being discussed, remains to be seen. The casting decision will tell viewers what the network believes the audience actually wants to watch.
La Conversación del Hearth Otra perspectiva de la historia
Why introduce a whole separate category for returning players now, after all these seasons?
It's a signal that the show has enough history to mine. They're saying: we have a deep bench of people worth bringing back. It's also a way to manage expectations—you're not competing against fresh faces, you're competing against people who know the game.
But the public seems divided on who should return. Why the push for older seasons?
Nostalgia, partly. But also something else—people remember the players who felt authentic, who weren't performing for a brand deal. The older seasons feel further away, more mythic. Bringing back someone from season ten feels like an event. Bringing back someone from season twenty-three feels like a callback.
Do you think the network will listen to what people are asking for on social media?
Sometimes. But they also know that recent winners and runner-ups have existing fanbases, existing followings. Those people are safer bets. The real question is whether they're willing to take a risk on someone the current audience might not immediately recognize.
What does it say about the show that it needs veterans at all?
That it's confident enough in its format to remix it. Or that it's running out of fresh angles. Probably both.