South Korea Fines Coupang Record $408M for Data Breach, Sparking US Tensions

37.5 million customers had personal data exposed without timely breach notification, depriving them of opportunity to prevent secondary harm.

In Seoul, a $408 million fine against e-commerce giant Coupang marks a turning point in how nations assert sovereignty over the data of their citizens — even when the company in question carries the weight of a foreign power behind it. The penalty, nearly five times larger than any South Korea has previously imposed, arose from a breach exposing 37.5 million customer records and a failure to warn those people in time to protect themselves. What began as a regulatory action has quietly become a test of whether a smaller ally can hold a powerful nation's corporations accountable without diplomat

South Korea Fines Coupang Record $408M for Data Breach, Sparking US Tensions

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