Split the cost across ten installments, still interest-free.
Uma vez por ano, o calendário do consumidor abre uma janela breve em que o custo de atravessar o país — ou o oceano — recua o suficiente para parecer possível. A Latam chama esse momento de Semana do Cliente, e até a meia-noite de 15 de setembro oferece passagens domésticas a partir de R$121,69 e internacionais a partir de R$2.135,83, com parcelamento em até dez vezes sem juros para quem carrega o cartão certo. É a antiga promessa da aviação comercial renovada por alguns dias: a distância, por um instante, custa menos do que o esperado.
- A janela é estreita — a promoção encerra na noite de domingo, 15 de setembro, criando uma pressão real de tempo para quem ainda não decidiu.
- Os preços cobrem uma amplitude incomum: do trecho Belo Horizonte–Rio por R$121,69 até voos para Madrid a partir de R$3.718,11, passando por destinos do Nordeste e do Norte do Brasil.
- O parcelamento em até dez vezes sem juros para portadores do cartão Itaú Latam Pass reduz a barreira de entrada para rotas mais caras, tornando o internacional mais acessível no curto prazo.
- Pacotes combinados com hotéis chegam a 45% de desconto, e seguros viagem têm redução a partir de 30%, ampliando a oferta além da passagem avulsa.
- Quem comprar agora pode embarcar a partir de outubro, com a opção de pagar em dinheiro, parcelar ou usar milhas do programa LATAM Pass — ainda que as taxas aeroportuárias sejam cobradas separadamente.
A Latam abriu uma janela promocional de uma semana com passagens domésticas a partir de R$121,69 — valor que já inclui taxas e tarifas, válido em rotas como Belo Horizonte para o Rio de Janeiro. A iniciativa, batizada de Semana do Cliente, vai até a meia-noite de domingo, 15 de setembro, com compras exclusivamente pelo site da companhia.
A flexibilidade de pagamento é um dos pontos centrais da oferta. Clientes comuns podem parcelar em até quatro vezes sem juros; portadores do cartão Itaú Latam Pass têm direito a dez parcelas nas mesmas condições. Isso faz diferença especialmente nas rotas mais longas: São Paulo–Salvador sai a partir de R$324,44, e Brasília–Boa Vista começa em R$431,95. Quem preferir usar milhas também encontra opções em LATAM Pass, com taxas aeroportuárias cobradas à parte.
No internacional, a promoção inclui voos para os Estados Unidos e a Europa. São Paulo–Boston começa em R$2.135,83 na ida e volta; Fortaleza–Miami sai a partir de R$2.774,78; e São Paulo–Madrid tem preço inicial de R$3.718,11. Os valores foram calculados com o dólar a R$5,55, mas a cotação do dia da compra é que valerá. A rota para Boston também pode ser feita com 58.370 pontos LATAM Pass mais R$471,42 em taxas.
Além das passagens, a Latam está oferecendo pacotes combinados de voo e hotel com até 45% de desconto, a mesma porcentagem aplicada a resgates de pontos para hospedagem ou aluguel de carro. Seguros viagem entram na promoção com redução a partir de 30%. Quem fechar a compra dentro do prazo pode embarcar a partir de outubro.
Latam has opened a week-long promotional window where a domestic flight can be had for as little as R$121.69—a price that includes taxes and fees, and applies to routes like Belo Horizonte to Rio de Janeiro. The airline is calling it Customer Week, and the offer runs through Sunday, September 15, at 11:59 p.m., with tickets purchased directly through Latam's website.
The real flexibility comes in how you pay. Standard customers can split the cost across four installments with no interest. But if you hold an Itaú Latam Pass card, the airline will let you stretch payments across ten installments, still interest-free. This matters for the higher-priced routes: a flight from São Paulo to Curitiba starts at R$152.87, while the Curitiba-to-Foz do Iguaçu leg runs R$174.99. For those willing to use accumulated points instead of cash, Latam is pricing routes in LATAM Pass currency as well, though you'll still owe airport taxes on top.
The promotion extends beyond the domestic network. Flights to the Northeast—Salvador, Fortaleza, Natal—are included, with São Paulo to Salvador priced from R$324.44 and Rio to Natal from R$401.10. The North is represented too: Brasília to Boa Vista starts at R$431.95. All of these are one-way fares with taxes built in, and all are available for the same flexible payment terms.
International travel is part of the offer as well. A round-trip ticket from São Paulo to Boston begins at R$2,135.83. Fortaleza to Miami runs R$2,774.78 for the round trip. For European travel, São Paulo to Madrid is priced from R$3,718.11. These prices were calculated using an exchange rate of R$5.55 per dollar as of August 26, 2024, though the actual rate on your purchase date will apply. Points-based redemptions are available here too, with Boston requiring 58,370 LATAM Pass points plus R$471.42 in taxes.
Beyond individual flights, Latam is bundling packages that combine airfare with hotel stays, offering discounts up to 45 percent on the combined package. The same 45 percent discount applies if you're redeeming points for hotel accommodations or car rentals. Travel insurance is also discounted, with savings starting at 30 percent.
The promotion is live now and runs through the middle of next week. Travelers booking during this window can depart as early as October. Whether you're paying in installments, using points, or combining flight and lodging, the mechanics are straightforward: purchase through the Latam website before the deadline, and the discounted rate locks in.
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Why does an airline suddenly drop prices this dramatically? Is this a genuine clearance, or are they filling seats they'd otherwise leave empty?
It's a bit of both. Customer Week is a branded promotional event—it's marketing theater, but the discounts are real. They're moving inventory they have available in October and beyond, and they're using the payment flexibility to make the purchase feel less painful upfront.
The payment terms seem generous. Ten installments interest-free is unusual. What's the catch?
The catch is that you need a specific credit card—the Itaú Latam Pass card. For everyone else, it's four installments. Latam is using the payment terms as a loyalty tool. They're rewarding their branded cardholders while still offering something reasonable to the general public.
These domestic prices—R$121.69—that's genuinely cheap for a flight in Brazil, isn't it?
For a one-way ticket with taxes included, yes. That's a floor price, though. It applies to specific routes at specific times. The average domestic fare in the promotion runs higher—R$150 to R$400 depending on distance and demand.
What about the international routes? Are those competitive?
They're positioned as deals, but you'd want to compare. R$2,135 to Boston is reasonable for a round trip from São Paulo, but it depends on when you're flying and what other carriers are offering. The value is real if you're flexible on dates.
The package deals with hotels—how much are people actually saving there?
Up to 45 percent off the bundled price. That's substantial if you're booking a week-long trip. You're getting a discount on both components, and you can accumulate points on top of it, which compounds the value for frequent flyers.
So the deadline is September 15. What happens after that?
The promotion ends. Prices revert to whatever Latam's standard fares are. If you're thinking about traveling in October, you need to book by Sunday night.