This time, he is the creator and producer—the show belongs to him
Após décadas moldando a televisão brasileira por trás das câmeras, Boninho chega à Record com a chance de assinar pela primeira vez um reality verdadeiramente seu. Casa do Patrão, prevista para estrear em 2026, representa não apenas uma nova atração, mas uma virada na trajetória de um dos maiores produtores do país — e a escolha de quem vai apresentá-la dirá muito sobre o que a emissora acredita que esse programa pode se tornar.
- A Record corre para definir o apresentador de Casa do Patrão antes que o calendário de 2026 aperte, com estreia prevista entre abril e julho.
- Rafa Brites e Felipe Andreoli chegam com vantagem real: o sucesso recente no Power Couple Brasil os coloca como escolhas naturais e já testadas pela emissora.
- Andre Marques entra na disputa como carta alternativa, mas sua disponibilidade depende de um contrato por projeto no GNT — uma variável que complica a negociação.
- A Record constrói três casas novas do zero e negocia parceria com o Disney+ para streaming, sinalizando que aposta alto neste projeto como carro-chefe.
- O plano comercial ainda não foi formalmente apresentado aos anunciantes, mas grandes marcas já estão sendo sondadas — o que revela tanto a ambição quanto a pressão sobre o lançamento.
Boninho está construindo seu primeiro reality verdadeiramente próprio, e a Record já avança na escolha de quem vai comandá-lo. Casa do Patrão, prevista para estrear entre abril e julho de 2026, tem três nomes na disputa: Rafa Brites, Felipe Andreoli e Andre Marques.
Brites e Andreoli chegam com o impulso de uma temporada bem-sucedida do Power Couple Brasil, exibida este ano na Record. A direção da emissora ficou satisfeita com o trabalho dos dois, o que os coloca como candidatos naturais para o novo projeto. Marques representa uma aposta diferente: saiu da Globo há três anos e hoje divide a apresentação do Angélica ao Vivo no GNT, programa vinculado à marca da esposa. Sua disponibilidade existe, mas está condicionada a um contrato por projeto — não permanente.
O que torna Casa do Patrão singular na carreira de Boninho é a estrutura de propriedade. Ele passou décadas dirigindo Big Brother e The Voice, moldando esses formatos sem nunca detê-los. Desta vez, o show é dele. O superintendente comercial da Record, Alarico Neves, descreveu publicamente a atração como o "verdadeiro reality proprietário" do diretor.
O formato segue uma lógica de hierarquia interna, similar à de A Fazenda: haverá um patrão em torno de quem toda a dinâmica social se organiza, com participantes que são funcionários e amigos disputando vantagens ao longo da temporada. O programa será exibido diariamente, apostando no ritmo narrativo contínuo que já provou funcionar no horário nobre da emissora.
A infraestrutura está sendo erguida do zero — três casas novas, provavelmente no mesmo complexo de A Fazenda, sem reaproveitar nenhuma estrutura existente. É um investimento deliberado e caro, que sinaliza o peso que a Record atribui ao projeto. As negociações com o Disney+ para uma parceria de streaming já estão em curso, assim como conversas iniciais com grandes anunciantes. A decisão sobre o apresentador, quando vier, vai revelar muito sobre o que a emissora acredita que Casa do Patrão pode ser.
Boninho is building his first truly original television property, and Record is already sorting through the candidates who might stand at its center. Casa do Patrão, the reality show the veteran producer created after leaving Globo, is scheduled to premiere sometime between April and July of 2026—and the network is moving quickly to lock down a host. Three names have emerged as frontrunners: Rafa Brites, Felipe Andreoli, and Andre Marques.
Brites and Andreoli carry the momentum of recent success. Both hosted the latest season of Power Couple Brasil, which aired this year on Record, and their work left the network's leadership satisfied enough to consider them natural choices for the new project. They understand the house, the format, the rhythm of what Record wants to build. Marques, meanwhile, represents a different kind of calculation. He left Globo three years ago and currently co-hosts Angélica ao Vivo on GNT, a seasonal program tied to his wife's brand. His availability is real, but it comes with conditions—his contract there is project-based, not permanent.
What makes Casa do Patrão distinct in Boninho's career is the ownership structure itself. He has directed Big Brother and The Voice for years, shaping their DNA from behind the scenes. This time, he is the creator and producer—the show belongs to him in a way those others never did. Record's commercial superintendent, Alarico Neves, made this explicit in a recent interview, describing it as the director's "true proprietary reality." The network has signed him to produce it, and the stakes are high enough that Record is already in talks with Disney+ about a streaming partnership to amplify its reach.
The format draws from a familiar hierarchy. Like A Fazenda, which has its farmer, Casa do Patrão will have a boss—a patrão—around whom the entire social structure revolves. Contestants will include employees and friends of the boss, all competing for advantages and influence as the season unfolds. The show will air daily, creating the kind of constant narrative momentum that has made Record's reality slate a reliable ratings engine.
The physical footprint is being built from scratch. Record is constructing three entirely new houses, likely within the same complex that houses A Fazenda, but without recycling any existing infrastructure. This is expensive and deliberate—a signal that the network sees this as a flagship project, not a cost-cutting experiment. The commercial plan has not yet been formally pitched to advertisers, but Record is already in conversations with major brands about participation and sponsorship.
Boninho's move to Record two years ago was presented as a fresh start, a chance to build something new after decades at Globo. Casa do Patrão is the proof of concept. If the host choice lands right and the format clicks, it could become one of the network's defining shows for the next several years. The decision on who stands in front of the cameras will say something about what Record believes the show actually is.
Citações Notáveis
We have a contract with Boninho to produce what I call his true proprietary reality. He has made Big Brother and The Voice, but always as a director. Now he is producing.— Alarico Neves, Record's commercial superintendent
A Conversa do Hearth Outra perspectiva sobre a história
Why does it matter who hosts this show? Isn't the format the real draw?
The host is the emotional anchor. They're the one who reads the room, explains the rules, reacts when things get tense. In a hierarchy-based format like this, they need to feel fair but also in on the joke. That's a specific skill.
So Brites and Andreoli have already proven they can do that?
Exactly. They just finished Power Couple Brasil. Record saw them work, saw the audience respond. There's no mystery there. Marques is the wild card—he's been away from this kind of daily hosting, but he's not untested.
What's the real difference between this and A Fazenda?
The power structure. A Fazenda has a farmer who gets voted in and out. Here, the boss is the organizing principle—the whole game revolves around proximity to that person. It's more about hierarchy than democracy.
And Boninho gets to own this one. Does that change how he'll approach it?
Completely. He's been the architect before, but always for someone else's network. Now it's his name on it. That changes the risk, the ambition, everything.
Why build three new houses instead of reusing what they have?
Because this needs to feel distinct. A Fazenda has its visual language. If Casa do Patrão looks like a variation of that, it's a spin-off, not a flagship. New houses say: this is its own thing.