The tax did not disappear. He is simply paying it himself.
Em Florianópolis, um posto de combustíveis se prepara para vender gasolina por R$ 4,50 o litro — não como promoção comum, mas como ato pedagógico. No Dia Sem Imposto, organizado pela CDL em 28 de maio, o proprietário do Posto Camarão absorverá do próprio bolso a parcela tributária que normalmente compõe 33 a 34% do preço final, revelando ao consumidor o que sempre esteve ali, invisível. É um gesto que não questiona a existência dos impostos, mas convida a uma pergunta mais difícil: o que a sociedade recebe em troca do que paga a cada abastecimento?
- O preço de R$ 4,50 por litro — abaixo até da recente promoção da Havan, que vendeu a R$ 4,99 — promete atrair filas desde o amanhecer do dia 28 de maio.
- A oferta é deliberadamente restrita: apenas 100 clientes e no máximo 15 litros por veículo, transformando o evento em demonstração controlada, não em liquidação.
- O dono do posto, Lurran Nascimento de Souza, pagará ele mesmo os tributos dos clientes por um dia, tornando visível o peso fiscal que costuma se esconder dentro do preço na bomba.
- A campanha chega em meio a um clima de desconfiança: consumidores frequentemente culpam os postos pelos preços altos, sem perceber que impostos federais, estaduais e municipais respondem por cerca de um terço do valor.
- O Dia Sem Imposto se expande por toda Florianópolis, com restaurantes, barbearias e comércios participando — mas se a iniciativa mudará a compreensão pública sobre tributação ou apenas gerará mais um dia de caça a descontos, ainda está por se ver.
Na manhã de 28 de maio, o Posto Camarão, na Costeira do Pirajubaé em Florianópolis, abrirá suas bombas com um preço que raramente se vê: R$ 4,50 por litro de gasolina comum. O valor não é fruto de subsídio governamental nem de margem sacrificada por necessidade. É uma escolha consciente de seu proprietário, Lurran Nascimento de Souza, diretor da CDL Florianópolis, que decidiu absorver do próprio caixa os 33 a 34% do preço correspondentes à carga tributária — federal, estadual e municipal — que normalmente acompanha cada litro vendido no Brasil.
A iniciativa integra o Dia Sem Imposto, mobilização nacional organizada pela CDL que chega à sua décima edição com a participação de Souza. O objetivo declarado não é criticar a existência dos impostos, mas torná-los visíveis. Durante anos, postos de combustíveis carregaram a reputação de vilões dos preços altos. Souza quer mostrar que a equação é mais complexa: quando o consumidor paga caro na bomba, boa parte desse valor já foi destinada ao Estado antes mesmo de o dono do posto ver qualquer lucro.
A oferta será limitada aos primeiros 100 clientes, com máximo de 15 litros por veículo — uma contenção intencional que transforma o evento em demonstração educativa, não em promoção de massa. A semana anterior já havia dado sinais do apetite público pelo tema: a rede Havan vendeu combustível a R$ 4,99 em seu próprio Dia Zero Imposto e gerou filas expressivas em Santa Catarina.
Além do posto, dezenas de estabelecimentos de Florianópolis — restaurantes, barbearias, escolas de condução e lojas — devem participar do Dia Sem Imposto com descontos equivalentes à retirada simbólica da carga tributária. A abertura oficial está marcada para as 7h30 no Posto Camarão, coordenada pelo CDL Jovem. A pergunta que Souza deixa no ar é simples e incômoda: diante de tudo que se paga em impostos sobre o combustível, o retorno em saúde, educação e segurança é proporcional?
On Thursday, May 28th, drivers in Florianópolis will have a chance to fill their tanks at a price that strips away one of the largest hidden costs of fuel: the tax. Posto Camarão, located on Costeira do Pirajubaé, will sell regular gasoline for R$ 4.50 per liter—a price that undercuts even the recent promotional effort by Havan, the retail giant that sold fuel at R$ 4.99 just days earlier. The difference is deliberate. This is Tax-Free Day, a national mobilization organized by the CDL (Chamber of Shopkeepers), and the point is not to give away cheap gas. It is to show people what they are actually paying for.
Lurran Nascimento de Souza owns Posto Camarão and serves as a director of CDL Florianópolis. He has decided to absorb the cost of removing approximately 33 to 34 percent of the fuel's price—the estimated weight of federal, state, and municipal taxes, fees, and contributions that normally sit invisibly inside every liter. The station will limit the offer to the first 100 customers, with a maximum of 15 liters per vehicle. It is a controlled demonstration, not a giveaway. Souza explained to reporters that the reduced price is meant to be educational. The tax did not disappear. He is simply paying it himself, on behalf of his customers, for a single day, so that people can see the number and understand its scale.
This is Souza's tenth year participating in Tax-Free Day. He views the campaign as essential to a conversation that rarely happens in public: what is the actual composition of the price you pay at the pump? Gas stations, he noted, often take the blame for high fuel costs. Consumers see the price on the sign and assume greed. But the reality is more complex. Taxes and levies account for a significant portion of what drivers hand over. Souza is not arguing that taxes should disappear. Rather, he is asking a harder question: when the state collects this much money from fuel sales, what does the public receive in return? Health care, education, security—these are the services that tax revenue is supposed to fund. The question, he said, is whether the return is proportional to what is paid.
The Havan promotion the previous week had generated long lines across Santa Catarina. The retail chain, which operates its own gas stations, sold fuel at R$ 4.99 per liter on what it called Zero Tax Day. The demand was substantial enough to make news. People wanted to see the difference for themselves. Posto Camarão's event on May 28th will likely draw similar interest, though the R$ 4.50 price point is lower still, and the supply is deliberately limited.
Tax-Free Day extends beyond fuel. Across Florianópolis on May 28th, restaurants, barbershops, retail shops, driving schools, and service businesses are expected to participate, offering discounts that similarly represent the removal of tax burden. The CDL Jovem (Young Entrepreneurs division) will coordinate the effort, with the official opening at Posto Camarão starting at 7:30 a.m. The campaign is framed as awareness-raising, a moment for the business community and consumers to pause and examine the structure of prices they encounter every day. Whether it will shift public understanding of taxation, or simply generate another day of bargain-hunting, remains to be seen.
Notable Quotes
The value of R$ 4.50 represents a reduction of approximately 33 to 34 percent, which is the estimated percentage of taxes on gasoline. It is an awareness campaign. It does not mean the tax has ceased to exist. The business owner assumes this cost to show the consumer the weight of taxation.— Lurran Nascimento de Souza, owner of Posto Camarão and director of CDL Florianópolis
The state needs to collect revenue to maintain health, education, and security. What society questions is whether there is proportional return to what is paid.— Lurran Nascimento de Souza
The Hearth Conversation Another angle on the story
Why does a gas station owner decide to lose money on a single day to make a point about taxes?
Because the alternative is to let the conversation stay invisible. Most people never see the tax line item. They just see a price. Souza is making the tax visible—making it real—by absorbing it himself for a few hours.
But isn't this just a marketing stunt? A way to get attention and customers?
It could be both. The attention is real. But Souza has been doing this for ten years. That suggests something deeper than a stunt. He genuinely believes the public doesn't understand what it's paying for, and that understanding matters.
The Havan event happened just days before. Why do this again so soon?
Because the demand was there. People lined up. They wanted to see the actual number. Posto Camarão is offering an even lower price, which suggests a kind of escalation—or maybe a genuine commitment to making the point as clearly as possible.
What does Souza actually want to change?
Not the existence of taxes. He's clear about that. He wants people to ask whether the taxes they pay are generating proportional returns. That's a political question, not an economic one. He's trying to start a conversation.
Will limiting it to 100 customers and 15 liters per vehicle actually reach people?
Probably not most people. But those 100 customers will feel the difference, and they'll talk about it. That's how awareness spreads. The limitation also prevents the station from hemorrhaging money, which keeps the gesture credible.