The ensemble is worth the time.
No coração do horário nobre da Globo, uma nova telenovela chega carregando o peso de uma forma narrativa que o Brasil conhece há séculos: o folhetim, com seus segredos, suas revelações e sua capacidade de transformar o cotidiano em drama coletivo. 'Quem Ama Cuida', escrita por Walcyr Carrasco, estreou em maio de 2026 com reações divididas, mas com um elenco que parece ter conquistado até os mais céticos. É o eterno ciclo da teledramaturgia brasileira: a história muda, mas a necessidade humana de se ver nas telas permanece.
- A estreia gerou reações divididas — críticos apontam falhas de ritmo e execução, mas poucos conseguem ignorar a força do elenco.
- Cinco atores em especial sustentam o peso da narrativa, transformando o melodrama em algo que prende mesmo quem duvidava do formato.
- Carrasco aposta no folhetim clássico sem pedir desculpas, misturando a estrutura do século XIX com uma sensibilidade que reconhece como o público assiste televisão em 2026.
- No front dramático, Pilar recebeu uma informação decisiva e já articula um movimento contra Arthur — o tabuleiro está em jogo e os próximos capítulos prometem confrontos de alto impacto.
- A grande questão agora é se a telenovela conseguirá transformar o interesse inicial em hábito — a moeda mais valiosa do horário das nove.
A nova telenovela das nove da Globo chegou com um título que é quase uma declaração de princípios: 'Quem Ama Cuida'. Escrita por Walcyr Carrasco, a produção estreou em meio a reações mistas, mas com um ponto de consenso entre críticos e espectadores — o elenco vale o investimento.
Carrasco recorreu ao folhetim, aquela forma de drama serializado que o Brasil herdou do século XIX e nunca largou. A estrutura é clássica: reviravoltas, dilemas morais, personagens presos em conflitos que se desdobram ao longo de semanas. Mas há algo de contemporâneo na execução, uma consciência de como o público de 2026 consome ficção. O resultado é familiar e novo ao mesmo tempo — exatamente o que uma telenovela no horário nobre precisa ser.
Cinco atores em particular têm chamado atenção, não necessariamente pela fama, mas pelo compromisso com os personagens. São eles que fazem o melodrama funcionar, que transformam espectadores ocasionais em telespectadores fiéis. Em um gênero que depende da performance para sobreviver, eles entregam.
A trama já está em movimento. Pilar recebeu uma informação crucial e a usa como arma contra Arthur — o tipo de segredo que muda tudo em uma telenovela. O capítulo de sábado, 23 de maio, avançou essas tramas e deixou o público esperando pelo próximo passo.
Se 'Quem Ama Cuida' vai se tornar um grande sucesso ou apenas mais uma entrada respeitável na longa tradição da Globo, ainda está por se ver. Mas o elenco deu ao público um motivo para se importar, e Carrasco deu a eles uma história para seguir.
Globo's new nine o'clock telenovela has arrived, and the conversation around it centers on five names: the cast members who carry the weight of what Walcyr Carrasco has written. The show, called "Quem Ama Cuida"—"Who Loves, Cares"—premiered into a landscape of mixed early reactions, the kind of divided response that often greets new serialized drama. But critics and viewers alike seem to agree on one thing: the ensemble is worth the time.
Carrasco, the writer behind the production, has taken the old machinery of the folhetim—that nineteenth-century serialized melodrama form that Brazil has always loved—and rebuilt it for now. The approach is classical in its bones: plot twists, moral stakes, characters locked in conflict that unfolds across weeks and months. But the execution carries something contemporary, a sensibility that acknowledges how audiences watch television in 2026. The result is a show that feels both familiar and new, which is precisely what a telenovela at nine o'clock on Globo needs to be.
The cast carries the narrative forward. Five performers in particular have drawn notice—not because they are famous necessarily, but because they inhabit their roles with a kind of commitment that makes the melodrama land. They are the reason viewers keep coming back, the reason critics who might otherwise dismiss the form as dated find themselves invested in what happens next. In a genre that lives or dies by performance, they deliver.
The plot machinery is already in motion. A character named Pilar has received information—the kind of crucial detail that changes everything in a telenovela. She is using it to move against another character, Arthur, setting up confrontations that will ripple through the coming weeks. This is the genre at its most essential: secrets, revelations, the slow accumulation of dramatic pressure until something breaks. The Saturday episode of May 23rd advanced these threads, moving pieces on the board in ways that left viewers waiting for what comes next.
Early reviews have been uneven. Some critics have found fault with the execution, the pacing, the choices Carrasco has made in adapting the folhetim form to contemporary television. Others have praised the ambition, the willingness to lean into melodrama without apology. But even those who have reservations about the show's direction acknowledge the strength of the cast and the clarity of Carrasco's vision. He is not trying to hide what this is. He is trying to do it well.
What matters now is whether the show can sustain the momentum it has built in these early weeks. Telenovelas live on habit and investment—viewers return because they need to know what happens, because they have come to care about these characters and their fates. The five cast members have given audiences a reason to care. Carrasco has given them a story worth following. Whether that is enough to make "Quem Ama Cuida" a genuine hit, or merely a respectable entry in Globo's long tradition of prime-time drama, will become clear as the weeks unfold.
Notable Quotes
Carrasco reinvents the classical folhetim form and brings a traditional serialized drama approach to the production— Critical consensus on the show's approach
The Hearth Conversation Another angle on the story
Why does a telenovela in 2026 still need to lean on the folhetim form? Isn't that ancient?
Ancient, yes, but the form works because it's about patience and accumulation. You're not trying to resolve everything in forty-five minutes. You're building something that lives in people's lives week after week.
And the cast—why are these five names the ones that matter?
Because in melodrama, everything depends on whether you believe the person on screen. If they're phoning it in, the whole thing collapses. These five seem to understand that. They're not winking at the audience.
What about the mixed reviews? Does that hurt the show?
Mixed reviews for a telenovela often mean it's doing something right. It means it's not trying to be something it's not. Some people will always resist the form itself, no matter how well it's executed.
This Pilar character—what's her game with Arthur?
That's the question, isn't it? She has information now. In a telenovela, information is power, and power is always used. We're waiting to see what she does with it.
Can a show like this actually sustain for months?
Only if people keep caring. And that depends entirely on whether the cast and the writer can keep the emotional stakes real. Carrasco seems to understand that. The five performers seem to understand it too.