Technology that complements your space, not competes with it
As the television evolves from appliance to art object, the gap between aspiration and installation has long been measured in fractions of an inch. Nexus 21's redesigned Apex mount closes that gap — literally, to three-quarters of an inch — offering a solution for those who wish their screens to inhabit walls the way paintings do. The system arrives at a moment when design-conscious homeowners increasingly refuse to choose between aesthetic intention and technological function, and it answers that refusal with engineering rather than compromise.
- The persistent one-to-two inch gap left by conventional motorized mounts has quietly undermined gallery-style TV installations, a small flaw that looms large in spaces designed with precision.
- Nexus 21 has reengineered its Apex system to bring displays within three-quarters of an inch of the wall, making the television feel embedded rather than suspended.
- A Wall Box design requiring only minor stud modifications sidesteps the destructive, labor-intensive process of carving recessed cavities — preserving wall finishes and reducing installer costs.
- When aesthetics must yield to function, a button extends the screen two feet out and swivels it 45 degrees, bridging the gap between art installation and viewing room.
- Smart Drive obstacle detection and a whisper-quiet 39-decibel motor ensure the transition between modes is as unobtrusive as the mount itself, with full home automation compatibility on the horizon.
The television has quietly become a design object. Displays like Samsung's The Frame were built for walls that feel like galleries — but mounting one truly flush has always demanded compromise. Nexus 21's redesigned Apex system is an answer to that tension.
Where conventional motorized mounts leave a one-to-two inch gap between screen and wall, the Apex reduces that distance to three-quarters of an inch. The difference sounds minor until you see it: the TV stops floating and becomes part of the wall itself. Supporting displays up to 83 inches, the mount achieves this through a Wall Box that slots into the wall cavity with only minor stud modifications — no deep recessed pocket required, no damage to wallpaper or textured finishes, and meaningfully lower installation costs.
The Apex is not purely decorative. At the press of a button, the television extends up to two feet and swivels 45 degrees in either direction, shifting from art piece to functional screen without ceremony. Smart Drive technology adds obstacle detection for safety, while the motor runs at just 39 decibels — quieter than a whisper — so the transformation never disturbs the room's calm. Control arrives via remote, app, or home automation integration.
For AV professionals and installers, the practical gains are real: faster work, preserved finishes, and built-in cable management that makes the result look considered rather than retrofitted. What Nexus 21 has understood is that for a growing number of people, the television is no longer just a screen — it is a statement about how a space should feel. The Apex lets it be both, hiding the hardware so completely that only the display remains.
The television has become something more than a screen. In homes where design matters as much as function, it's a canvas—a piece of art that sits on the wall and waits to be looked at. Samsung's The Frame, and displays like it, were built for this idea: a TV that doesn't announce itself, that doesn't demand attention through sheer black bezel and industrial presence. But mounting one flush to a wall, the way a painting hangs, has always required compromise. Until now.
Nexus 21, a company that specializes in motorized mounting solutions, has redesigned its Apex system to solve a problem most people don't realize they have. Conventional motorized mounts leave a gap—typically one to two inches—between the wall and the television. It's functional. It's invisible to most viewers. But to anyone trying to create a seamless, gallery-like installation, it's a visible failure. The Apex closes that gap to three-quarters of an inch, a difference that sounds small until you see it. The TV no longer floats. It becomes part of the wall.
The engineering required to achieve this is not trivial. The mount supports displays up to 83 inches, which means it must handle significant weight while remaining nearly invisible. The solution involves a Wall Box that installs directly into the wall cavity with only minor modifications to the studs—no need to carve out a deep recessed pocket, which means faster installation and less disruption to finishes like wallpaper or textured surfaces. The arm assembly then attaches to this box, and when the TV is positioned flush, the hardware disappears almost entirely.
But the Apex isn't a static solution. Press a button, and the television extends up to two feet from the wall and swivels up to 45 degrees in either direction. This flexibility appeals to a specific market: AV professionals, interior designers, and builders who need to balance aesthetic minimalism with practical viewing. A homeowner can have their art installation by day and their functional entertainment system by night, all controlled by remote, smartphone app, or integrated into a broader home automation setup.
The engineering details matter here because they reflect a philosophy. Nexus 21's CEO, Cory Lovett, frames it plainly: most people want technology that fits their space, not technology that dominates it. The Apex's Smart Drive technology prevents the mount from moving if it encounters an obstacle, a safety feature that also protects the internal mechanisms from damage. The motor operates at 39 decibels—quieter than a whisper—so the act of moving the television doesn't shatter the calm of a room designed to feel like a gallery.
For installers, the practical benefits are significant. Traditional flush-mount installations require building a recessed cavity, which is labor-intensive and destructive. The Apex's approach—minor stud modifications and a straightforward Wall Box installation—reduces both time and cost while preserving the wall's integrity. Cable management is built in, concealing and protecting wires from wear. The result is an installation that looks intentional, finished, and designed rather than retrofitted.
What Nexus 21 has recognized is that the television, as a technology, has matured beyond its original purpose. It's no longer just a window into entertainment. For a growing number of people, it's a design element, a statement about how they want their space to feel. The Apex doesn't force that choice. It enables it. The TV can be art or entertainment, depending on what you need in that moment. And the hardware—the thing that usually betrays the technology—stays hidden, letting the display itself be the only thing you see.
Citas Notables
Most motorized mounts leave a one- to two-inch gap between the wall and the TV. Apex delivers a significantly slimmer profile, creating a noticeable difference in aesthetics, especially when paired with a display designed to resemble art.— Cory Lovett, CEO of Nexus 21
Today's home and business owners want technology that complements their space, not competes with it. Apex supports that vision by delivering installation solutions that keep the focus on design while offering precision control and movement.— Cory Lovett, CEO of Nexus 21
La Conversación del Hearth Otra perspectiva de la historia
Why does three-quarters of an inch matter so much? Most people wouldn't notice the difference between that and an inch and a half.
You're right that most people wouldn't consciously register it. But the eye knows. When something is truly flush—when it's part of the wall rather than sitting in front of it—the whole feeling of the room changes. It's the difference between a painting and a poster taped to drywall.
So this is really about psychology, not engineering.
It's both. The engineering has to be precise enough to make the psychology work. You can't achieve that seamless look without solving real problems—weight distribution, cable routing, the mechanics of extension and swivel. The engineering serves the aesthetic.
Who actually needs this? Is this a luxury product for people with money to spend?
It appeals to that market, sure. But it's also for anyone who's invested in a display designed to look like art—Samsung's The Frame being the obvious example. If you're going to buy a TV that mimics a painting, you probably want it to hang like one too. The Apex makes that possible without destroying your walls in the process.
The installation sounds simpler than traditional recessed mounts.
Significantly simpler. No carving out deep cavities, no major structural work. Minor stud modifications and a Wall Box that sits in the cavity. That means faster installation, lower labor costs, and less damage to finishes. For installers, that's a real advantage.
What happens when you press the button?
The TV extends two feet from the wall and can swivel 45 degrees either way. So you get the gallery installation when you want it, and full functional flexibility when you need to actually watch something. It's the best of both worlds, as long as you don't mind the motor noise.
Is the motor loud?
No. 39 decibels—quieter than conversation. It's designed not to interrupt the calm of a room that's supposed to feel like a gallery.