we're listening, we're planning, and we want you in the room
In the weeks following the launch of a licensed world built on one of television's most celebrated epics, Netmarble steps toward its players rather than away from them. On May 28th, the studio behind Game of Thrones: King's Road will open a live channel between developers and community, offering not just a preview of June's first major update but a posture of accountability — a signal that the game's evolution will be shaped, at least in part, by the voices playing it.
- A licensed RPG carrying the weight of HBO's Game of Thrones universe has launched, and player feedback on Steam and beyond has been accumulating with urgency.
- Netmarble responds not with silence but with a scheduled live broadcast on May 28th, placing executives and developers directly in front of their audience at 7 p.m. on YouTube.
- The June 10th update looms as the first real test — new content and roadmap details will be unveiled, but so will the studio's willingness to confront what players say isn't working.
- A real-time Q&A built into the stream format transforms a typical announcement into a two-way negotiation, tightening the loop between community frustration and developer response.
Netmarble is bringing its Game of Thrones: King's Road directly to the people playing it. On May 28th at 7 p.m., the studio will stream a live developer broadcast called 'On the Road' via the game's official YouTube channel — the first major communication push since launch, timed deliberately ahead of the first substantial update arriving June 10th.
Leading the conversation will be Moon Jun-ki, Netmarble's Head of Business Division, producer Jang Hyun-il from developer Netmarble Neo, and announcer Lee Hyun-kyung. Together they'll walk through the June 10th update's new content and the shape of the roadmap ahead. Crucially, the team also plans to address the feedback that has built up since launch across Steam and other platforms — acknowledging what players have praised and what they've pushed back against.
The format is designed for dialogue rather than declaration. Real-time Q&A through the stream's chat function means players can put questions directly to developers and receive live answers — a deliberate effort to close the distance between studio decisions and community concerns.
The game itself carries considerable expectations. Netmarble Neo built King's Road as a licensed open-world action RPG using official rights acquired from HBO, grounding its narrative within Season 4 of the Emmy and Golden Globe-winning series. What unfolds on May 28th will likely define the tone of the studio's relationship with its players as the game continues to develop.
Netmarble is taking its Game of Thrones adaptation directly to players. On May 28th at 7 p.m., the studio will stream a live developer broadcast titled 'On the Road' via the official YouTube channel for Game of Thrones: King's Road, its open-world action RPG set in the world of HBO's acclaimed series. The timing matters: this is the first major communication push since the game's grand launch, and it comes ahead of the first substantial update scheduled for June 10th.
Three figures will lead the conversation. Moon Jun-ki, Netmarble's Head of Business Division, will sit alongside Jang Hyun-il, the producer at Netmarble Neo (the studio that developed the title), and announcer Lee Hyun-kyung. Together, they'll walk through what's coming in that June 10th update—the new content being added, the shape of the roadmap ahead. But the broadcast isn't just about announcements. The team plans to address the feedback and sentiment that's accumulated since launch, pulling from Steam discussions and other platforms where players have been vocal about what works and what doesn't.
The format signals a shift toward active listening. Rather than a one-way presentation, Netmarble has built in real-time Q&A using the chat features available during the stream. Players will be able to ask questions directly, and the developers will answer them live. It's a deliberate move to tighten the loop between studio and community, to show that the concerns being raised are being heard and considered as the game evolves.
Game of Thrones: King's Road itself carries significant weight. Netmarble Neo built it as a licensed product—the studio acquired the official rights from HBO, a Warner Bros. Interactive Entertainment subsidiary—and set the narrative within Season 4 of the television series. The game is grounded in the source material's worldview and characters, implemented with attention to the original work's internal logic. An Emmy and Golden Globe-winning show provides both narrative foundation and audience expectation.
What happens on May 28th will likely set the tone for how the studio manages the game's relationship with its players going forward. The broadcast is a moment of transparency, a chance to explain decisions and gather input before the next phase of development unfolds.
Notable Quotes
The panel will introduce the update schedule for June 10th, the first update planned since the grand launch, as well as the major new content being added.— Netmarble announcement
The Hearth Conversation Another angle on the story
Why does a developer broadcast matter for a game that's already launched? Isn't the work already done?
The work is never done. A game lives or dies based on what happens after launch. This broadcast is Netmarble saying: we're listening, we're planning, and we want you in the room.
What kind of feedback are they likely addressing?
The source mentions Steam specifically. Players there have been vocal—about balance, about content pacing, about what feels missing. The June 10th update is the response.
Why include a real-time Q&A instead of just announcing the update?
Because it builds trust. A one-way announcement feels corporate. A conversation feels like the studio actually cares what you think. It's harder to do, but it works.
Does the Game of Thrones license add pressure to this?
Absolutely. You're not just managing a game community—you're stewarding a beloved IP. Every decision gets scrutinized through that lens. The broadcast is a way to show respect for both the source material and the players.
What happens if the update disappoints people?
Then the conversation continues. But at least it's happening in the open, with the people who made the decisions present to explain them.