Fitzgerald couple's campfire plan takes shape among Mount Kooyoora gum trees

On a hillside in regional Victoria, where eucalyptus trees are still finding their roots and Mount Kooyoora watches from the distance, Tim and Mel Fitzgerald have let a campfire conversation grow into something more deliberate. In a part of the country long defined by productive land use, they are imagining a different kind of value — one measured not in yield, but in experience, gathering, and belonging to a place. Their venture is still taking shape, but it speaks to a quiet shift happening across rural Australia, where the land itself is becoming the offering.