Over the past decade, Europe has quietly extended the possibility of rest to millions who once could not afford it — a modest but meaningful expansion of what economists call disposable freedom. Yet the map of holiday deprivation in 2025 reveals that geography still governs dignity: Romanians and Albanians remain largely earthbound while Norwegians and Swiss depart with ease. More unsettling still is the quiet reversal in wealthy nations like Germany and the Nordic countries, where rising affluence has not protected everyone from the creeping cost of simply getting away.
Euronews.com
· Aug 10, 2026
· economy
· 3 min de leitura
High
Apuração: Verificado
EU holiday affordability improves overall, but five nations buck trend
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General News
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Viés e Enquadramento
⚖
Article presents EU holiday affordability data with neutral tone, though geographic framing emphasizes Southern/Eastern Europe's struggles while downplaying Nordic increases.
Bias Direction
center-left
Confidence
MED
Geographic disparities framing that highlights deprivation in Southern and Eastern European nations while contextualizing Nordic increases as 'marginal' and 'among the lowest in Europe,' creating implicit hierarchy of concern.
millions of people still cannot afford
severe deprivation
bucked the trend
at the other end of the scale
Reasons why Nordic countries experienced increases despite high living standards
Economic policy explanations for regional disparities
Individual voices or case studies from affected populations
Tourism industry perspective on affordability trends
Comparison to pre-pandemic (2019) data for context
Impacto Geopolítico
🌎
EU holiday affordability improved 2015-2025, but wealth gaps widened between Nordic/Western Europe and Eastern/Southern Europe, creating socioeconomic divides with geopolitical implications.
Escalation Risk
moderate
Confidence
HIGH
European Union
Nordic countries
Southern Europe
Eastern Europe
Western Balkans
Turkey
Economic divergence reinforces existing EU core-periphery dynamics; wealthy Northern/Western Europe (9-15% unaffordable) versus struggling Eastern/Southern regions (36-61% unaffordable) deepens structural inequalities, potentially strengthening populist movements in disadvantaged zones and widening EU cohesion challenges.
Mirrors post-2008 financial crisis disparities that fueled Eurozone tensions, Brexit sentiment, and rise of anti-establishment parties in economically strained member states.
Lente Econômica
📈
EU holiday affordability improved 7.7 percentage points (2015-2025), but five wealthy nations reversed trend; Eastern Europe faces severe deprivation with 48-61% unable to afford vacations.
Market Signal
mixed
Confidence
HIGH
Tourism and hospitality
Travel and transportation
Leisure and entertainment
Consumer discretionary spending
Regional economic development
Overall positive: 27.5% of EU adults cannot afford holidays (down from 35.2%), indicating improved disposable income for majority. However, stark regional inequality persists—Eastern European and Southern European households face severe constraints on discretionary spending, while Nordic/German consumers show declining affordability despite higher baseline wealth.
Rising unaffordability in wealthy nations (Germany, Nordic countries) may signal wage stagnation relative to cost-of-living inflation, warranting labor market and fiscal policy review. Severe deprivation in Eastern Europe (Romania 61%, Montenegro 58%) suggests need for income support policies and economic convergence initiatives. Tourism-dependent economies may require targeted subsidies or demand-stimulation measures.