Come and test the equipment you want to buy
Seeders start at $225k, tractors from $29k-$128k, with bundled packages at $340k including equipment and financing options. Event features live equipment testing in actual planting conditions, allowing buyers to test-drive machinery before purchase decisions.
- AGRO-TD 360 fair scheduled for June 10-11, 2026
- Seeders from $225,000; tractors from $29,000 to $128,000; bundled seeder-tractor packages at $340,000
- On-site financing from major banks, grain-for-machinery exchange, and 30% down with 10-check payment plans available
Grupo GR companies announce AGRO-TD 360 fair on June 10-11 with aggressive pricing on tractors, seeders, and electronic equipment, targeting producers of all scales with test-drive opportunities and on-site financing.
On June 10th and 11th, three agricultural equipment companies—Indecar, Bull Tractores, and VAF Electrónica, operating together as Grupo GR—will open the gates to AGRO-TD 360 with a pricing strategy designed to move machinery. The sale targets everyone from large-scale contractors who need raw productivity across thousands of hectares to small and mid-sized producers looking for a rare window to upgrade their tools.
The numbers tell the story of what's on offer. Indecar's Air Drill Neo Plant seeders start at $225,000 without VAT, with 19-line configurations and electric kits beginning at $295,000. The tractor lineup spans the full power spectrum: utility models at 70 horsepower open at $29,000, mid-range 120 HP units from $52,000, and 160 HP machines from $66,000. The heavy hitters—200 HP, 240 HP, and 260 HP models—run $93,000, $117,500, and $128,000 respectively, each equipped standard with radial tires, dual rear wheels, and the Vigía monitoring system. For buyers wanting to solve everything in one transaction, there's a bundled package: a premium Indecar seeder with electric kit, a Bull tractor of matching power, hitched and configured and ready to work, all for $340,000 plus VAT. VAF Electrónica rounds out the offering with SeedNut Lite seeding monitors from $2,945 and high-response autopilots starting at $6,573.
What sets this event apart is not just the pricing but the format. The tagline—"Come and test the equipment you want to buy"—signals a departure from the typical agricultural fair where machines sit static in booths or roll past in demonstration passes that buyers watch from the sidelines. At AGRO-TD 360, every piece of equipment will be running under actual planting conditions. Interested buyers can climb aboard with instructors, take a machine through its paces in a real field, and make their purchase decision with the ground truth beneath them.
Gastón Ricardo, president of Grupo GR, frames the ambition plainly: the goal is to present prices that genuinely reshape what's possible for investment at any farm size. From a single monitor to a complete pneumatic seeder-and-tractor package, buyers will have the chance to try everything and walk away with a deal.
To ensure producers can actually move on these opportunities while they're at the fair, the grounds will host a full ecosystem of financial tools. Mobile offices from major banks will operate on-site, offering credit lines and preferential interest rates exclusive to transactions initiated during the event. There's also a grain-for-machinery exchange option—a strategic tool for producers to align their equipment purchases with their harvest. Both Bull Tractores and VAF Electrónica will offer a 30 percent down payment structure with the remainder spread across 10 post-dated checks.
The convergence of aggressive pricing, hands-on testing, and immediate financing access is designed to lower the friction between wanting to upgrade and actually doing it. For producers who have been waiting for the right moment, June 10th and 11th may be it.
Notable Quotes
We want whoever comes to AGRO-TD 360 to find prices that are truly unique in the market, that make investment viable at any scale— Gastón Ricardo, president of Grupo GR
The Hearth Conversation Another angle on the story
Why does a farm equipment company stage an event like this instead of just offering the same prices year-round?
Because the psychology of scarcity works, but also because they're trying to solve a real problem—producers have capital tied up in grain, not cash. By creating a moment where everything converges—the prices, the test drives, the banks on-site, the grain-for-machinery option—they're removing the excuses that usually delay a purchase.
The test drive in actual planting conditions seems like a big deal. What changes when a buyer gets in the seat instead of watching from outside?
Everything. You feel the hydraulics, the comfort, the visibility. You see how the seeder handles the soil. You know immediately if it's right for your land. That confidence is worth money—it's the difference between a maybe and a yes.
Who's the real target here—the big contractor or the small producer?
Both, but they're solving different problems. The contractor needs to move volume and can absorb the financing. The small producer has been putting off an upgrade because the entry price felt impossible. At $29,000 for a 70 HP tractor, suddenly it's not.
The grain-for-machinery exchange—how does that actually work?
You bring your soja harvest to the table as collateral or partial payment. Instead of selling grain at market price and then buying equipment separately, you're doing both in one transaction. It's a way to lock in value when prices are uncertain.
What happens if someone shows up, test drives a machine, and then leaves without buying?
They've still seen what's possible. But the real play is that they won't leave—the financing is there, the price is there, the proof is there. The event is designed so that the friction points disappear.